KUBB

KUBB
Mariposa, California;
Broadcast area	Merced area
Frequency	96.3 MHz
Branding	KUBB Country 96.3
Programming
Format	Country
Ownership
Owner	Stephens Media Group; (SMG-Merced, LLC);
History
First air date	July 4, 1978
Technical information
Licensing authority	FCC
Facility ID	7707
Class	B
ERP	1,950 watts
HAAT	629 meters (2,064 ft)
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	KUBB.com

KUBB (96.3 MHz) is a commercial FM radio station broadcasting a country music format. Licensed to Mariposa, California, the station serves the Merced area of California's Central Valley. The station is owned by the Stephens Media Group, through licensee SMG-Merced, LLC.^[2] The station carries the syndicated morning drive time show Big D and Bubba.

KUBB's studios and offices are in Merced. The transmitter is off North Mount Bullion Hill Road in Mount Bullion.^[3] KUBB has an effective radiated power of only 1,900 watts, but with its tower at 629 meters (2064 feet) in height above average terrain (HAAT), its signal covers a good part of the Central Valley, heard in Fresno and Modesto with a good radio.

History

On July 4, 1978, the KUBB signed on for the first time.^[4] It was owned by Mariposa Broadcasters and has broadcast from Mount Bullion since going on the air. It has always had a country music format.

Acquisition by Stephens Media Group

On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to the Stephens Media Group.^[5] Stephens began operating the station that same day. The sale was consummated on September 30, 2019, at a price of $21 million.