Karthik Srinivasan

Not to be confused with Karthika Srinivas.

In this Indian name, the name Srinivasan is a patronymic, and the person should be referred to by the given name, Karthik.
Karthik Srinivasan
NationalityIndian
Occupations
  • Communications strategy consultant
  • Music critic
Years active2001–present
Children2
Websitebeastoftraal.com
itwofs.com
milliblog.com

Karthik Srinivasan (/kɑːrθɪk sriːnɪvɑːsən/) is an Indian communications strategy consultant and music critic. He is the founder of the website ItwoFS, which tracks plagiarism in Indian film music, and Milliblog, where he reviews music albums.

Career

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In 2001, Karthik founded ItwoFS (pronounced /aɪtuːɛfɛs/ eye-too-ef-es, derived from the initialism IIFS which stands for "Inspirations in Indian Film Songs"), a website that tracks plagiarism in Indian film music.[1][2] In 2005, he founded the music review website Milliblog, where he reviews music albums within 100 words.[3][4] Despite beginning his career in this field, Karthik later revealed he has no formal training in music or music reviewing.[5] In 2008, he created his first "work-related blog", Beast of Traal, that is about Indian corporates and brands.[6] In 2009, Karthik was appointed as the head of digital strategy at Edelman India.[7] In November 2013, he became the national lead of Ogilvy & Mather in India. He previously served as AVP of Corporate Communications at Flipkart.[8][9] Karthik's LinkedIn profile was, between 2015 and 2017, the most viewed under "marketing and advertisement/communication".[10] Karthik left Ogilvy & Mather in March 2018.[11][12] In 2019, Karthik authored a book on self-branding, titled Be Social: Building Brand You Online.[13]

Accolades

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In 2015, Karthik won two awards: the Best Media Innovation- Social Media award at Emvie 2015, and Interactive- Creative Use of Data award (bronze) at the DMA Asia Echo Awards.[14]

Personal life

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Karthik's native language is Tamil.[15] He speaks English, Hindi and Tamil fluently, and has limited understanding of Telugu, Malayalam and Kannada.[16] Karthik studied in college in Salem, Tamil Nadu.[17] He has resided in Bangalore, Karnataka for several years, and has two children.[18] Karthik has stated that during his formative years he suffered from stammering, and medical treatments proved futile. Realising this was a mental issue rather than a physical one, he decided to pursue a career in corporate communication to overcome his issues.[19]

References

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  1. ^ Choudhury, Soumyadip (28 June 2007). "Isspecial Cutting Chai – May 2007". Cutting the Chai. Archived from the original on 14 February 2024. Retrieved 14 February 2024.
  2. ^ S, Karthik. "About ItwoFS". ItwoFS.com. Archived from the original on 21 October 2023. Retrieved 14 February 2024.
  3. ^ Karthik (21 July 2015). "Milliblog turns 10!". Milliblog. Archived from the original on 18 October 2023. Retrieved 18 October 2023.
  4. ^ S, Karthik (1 August 2011). "The brands that I conceived and built". beastoftraal.com. Archived from the original on 11 April 2023. Retrieved 26 February 2024.
  5. ^ "Personal Branding Series | Interview with Karthik Srinivasan | Blogger & Author of 'Be Social'". Intraskope. 15 May 2020. Archived from the original on 25 March 2024. Retrieved 25 March 2024.
  6. ^ Karthik (26 December 2008). "Ravenous Bugblatter Beast of Traal". Milliblog. Archived from the original on 4 July 2023. Retrieved 6 March 2024.
  7. ^ "Milliblog, ItwoFS founder Karthik S to head Edelman's digital strategy". RadioandMusic.com. 8 December 2009. Archived from the original on 26 August 2024. Retrieved 26 August 2024.
  8. ^ "Karthik Srinivasan joins Ogilvy as National Lead, Social@Ogilvy". Exchange4media. 21 November 2013. Archived from the original on 18 October 2023. Retrieved 18 October 2023.
  9. ^ "Management of media". Education Times. 28 January 2013. Archived from the original on 25 March 2024. Retrieved 25 March 2024.
  10. ^ Aggarwal, Ishana (19 July 2019). "Turning your social media presence into an online brand: Expert and author Karthik Srinivasan explains how". CNBC TV18. Archived from the original on 30 January 2023. Retrieved 3 April 2024.
  11. ^ "Ogilvy's Karthik Srinivasan calls it quits". Adgully. 31 March 2018. Archived from the original on 18 October 2023. Retrieved 18 October 2023.
  12. ^ Calamur, Jayadev (24 March 2018). "As Karthik Srinivasan continues Twitter Satyagraha, HDFC defends its privilege programme". DNA India. Archived from the original on 15 August 2018. Retrieved 18 October 2023.
  13. ^ Ramesh, Aishwarya (7 July 2019). "Karthik Srinivasan's new book focuses on personal brand building..." afaqs!. Archived from the original on 18 October 2023. Retrieved 18 October 2023.
  14. ^ "Kartik Srinivasan". Black Hat Talent Solutions. Archived from the original on 3 November 2023. Retrieved 3 November 2023.
  15. ^ Kumar, Divya (16 March 2007). "Tracking copycats". The Hindu. Archived from the original on 20 October 2018. Retrieved 16 October 2023.
  16. ^ Karthik (13 March 2018). "Go ahead… break the language barrier with music!". Milliblog. Archived from the original on 9 June 2024. Retrieved 9 June 2024.
  17. ^ Raman, Sruthi Ganapathy (2 August 2023). "'Chikku Bukku Rayile': An Oral History of Shankar & AR Rahman's Megahit Song". Film Companion. Archived from the original on 18 October 2023. Retrieved 4 June 2024.
  18. ^ Pandya, Sonal (22 July 2017). "Karthik Srinivasan: Earlier, I seemed to be the only one cataloguing plagiarism, now the world does!". Cinestaan. Archived from the original on 18 October 2023. Retrieved 18 October 2023.
  19. ^ Dutta, Pallavi (27 February 2020). "About Communication : Karthik Srinivasan at Article-19". Manipal The Talk Network. Archived from the original on 19 June 2024. Retrieved 25 June 2024.
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