French
DeutschKweichow Moutai
 | This article contains promotional content. (November 2023) |
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| Company type | Public State-Owned Enterprise |
|---|---|
| SSE: 600519 | |
| Industry | Alcohol industry |
| Founded | 1951 |
| Headquarters | Maotai, , |
Area served | Worldwide |
Key people | Ding Xiongju (Committee Secretary) (Chairman) |
| Products | Baijiu Maotai |
| Revenue |  (2022)[1][2] CN¥124.1 billion US$18.96 billion |
| Owner | Guizhou SASAC (60.82%) |
Number of employees | 31,413 (2022) |
| Subsidiaries | bdaxsa |
| Website | moutaichina.com |
| Kweichow Moutai | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Simplified Chinese | 贵州茅台 | ||||||||
| Traditional Chinese | 貴州茅台 | ||||||||
| Literal meaning | Guizhou Maotai | ||||||||
| |||||||||
Kweichow Moutai Co. Ltd. (Chinese: 贵州茅台酒股份有限公司), commonly referred to as Kweichow Moutai (Chinese: 贵州茅台; pinyin: Guìzhōu Máotái), is a Chinese company specializing in the production, sale, and distribution of Maotai liquor, a particular style of jiangxiang (Chinese: 酱香; lit. 'sauce aroma') baijiu.[3]
Since the establishment of the company in its modern form in 1951, Kweichow Moutai has become the most famous brand of baijiu both within China and abroad gaining a notoriety among politicians and businessmen. The spirit is often presented at large diplomatic events with foreign dignitaries such as welcome dinners for US President Nixon's 1972 visit to China, as well as Xi Jinping's and Barack Obama's 2013 bilateral meeting in California. Famously, at a state dinner with Deng Xiaoping, US diplomat Henry Kissinger was quoted as saying, "I think if we drink enough Moutai, we can solve anything.”[4]
Kweichow Moutai's position as a cultural icon has granted it broad market successes as well. Sitting at 181 on Fortune 500 China, the distillery is the largest non-technology company in China and the most valuable spirits brand worldwide[5] having surpassed the British multi-national spirits conglomerate Diageo in 2017.[6]
History
[edit]The company's A-shares were listed in the Shanghai Stock Exchange in 2001. Since then it was one of the first Chinese listed companies whose share price had exceeded CNY100. The price reached CNY803.5 in 2018[7] and over CNY1000 in 2019.
Kweichow Moutai and Camus started the cooperation in 2004, and Camus became the worldwide exclusive distributor of Moutai products for the duty-free market.[8]
References
[edit]- ^ "Kweichow Moutai Co. Ltd. Annual Report 2022" (PDF). moutaichina.com.
- ^ "Kweichow Moutai Co. Ltd. Profile".
- ^ "Outline of Kweichow Moutai Company Limited". Archived from the original on 26 November 2012. Retrieved 20 May 2008.
- ^ Toh, Michelle (18 January 2021). "It's 53% alcohol and tastes like fire. Here's how this liquor brand took over China". CNN Business. Retrieved 29 January 2021.
- ^ "Brandirectory Spirits 50 2023".
- ^ Wong, Felicia (10 April 2017). "The world's most valuable liquor company is now Chinese". CNN Money. Archived from the original on 10 April 2017.
- ^ 茅台股价从最高点下挫21% 一日市值蒸发645亿. 北京青年报 (in Chinese (China)). 24 October 2018. Archived from the original on 24 October 2018. Retrieved 13 May 2019 – via XinhuaNet.
- ^ "Camus Cognac partners Moutai to win WSA Gold Medal | Travel Retail Business". trbusiness.com. 5 April 2012. Retrieved 1 December 2020.
