Like We Care

Like We Care is an MTV news program that debuted in 1992 that was geared towards high school students.[1]

Through research using focus groups, MTV found that a narrator reading the news turned young people off, so the programme was voiced by people of a similar age to the target audience. Similarly, the show was presented using slang that would make viewers more comfortable, and topics were of interest to teenagers.[2]

The theme song was performed by Pop's Cool Love.

References

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  1. ^ "TELEVISION : The Newest MTV News Child : LIKE WE CARE". Los Angeles Times. 16 February 1992. Retrieved 28 May 2022.
  2. ^ Schoemer, Karen (17 May 1992). "TV VIEW; Teen-Agers Get Down To Issues". The New York Times. Retrieved 28 May 2022.