French
DeutschLunchly
 | |
| Product type | Snack |
|---|---|
| Owner | Lunchly LLC |
| Produced by | MrBeast, Logan Paul, KSI |
| Introduced | September 16, 2024 |
| Related brands | Prime (drink), Feastables |
| Registered as a trademark in | United States; May 16, 2024[1] |
| Ambassador(s) | KSI Logan Paul MrBeast |
| Website | lunchly |
Lunchly (stylized in uppercase letters) is a brand of snack kits created and marketed by Lunchly LLC. The brand is promoted and founded as a joint venture between YouTubers: Olajide "KSI" Olatunji, Logan Paul, and Jimmy "MrBeast" Donaldson.[2] It is marketed as a healthier alternative to Kraft Heinz's Lunchables, and positioned as a competitor.[3] The product line was announced on September 16, 2024.
Each box includes Prime and Feastables, existing popular products offered by the creators, along with three varieties including turkey with cheese and crackers[a], nachos with salsa and cheese[b], or pizza.[c][4]
History
[edit]![[icon]](/wiki/en/File:Wiki_letter_w_cropped.svg){kind=small} | This section needs expansion. You can help by adding to it. (October 2024) |
The product was annouced to the public by KSI, Logan Paul, and MrBeast as a collaboration on September 16, 2024.[4]
The Lunchly trademark was registered on May 16, 2024 in the United States, May 29, 2024 in the United Kingdom, and June 3, 2024 in Canada.[5][6][7]
Criticism
[edit]Lunchly faced substantial criticism on various social media platforms from individuals who questioned the marketing tactics and nutritional quality of the lunch kit. Several people have voiced concerns about the promotion of processed foods with high lead contents to young audiences, as well as questioned both the nutritional value of the product and the motivations behind its creation some saying it was a "lazy knockoff lunchables" and a "cash grab" by MrBeast, Logan Paul, and KSI, with some even calling them "sellouts".[citation needed]
Notably, YouTuber DanTDM expressed his disapproval of Lunchly by posting on his Twitter profile, "This is selling crap to kids who don't know better than to trust the people who are selling it to them." In response, KSI accused DanTDM of hypocrisy by pointing out food products Dan advertised several years prior.[8]
Doctor Mike also criticized the choice to market Lunchly as "healthier" for having "more electrolytes" while also being largely composed of sodium.[9]
See also
[edit]Notes
[edit]References
[edit]- ^ "LUNCHLY Trademark Application of Lunchly LLC - Serial Number 98554044". trademarks.justia.com. Retrieved September 24, 2024.
- ^ Valinsky, Jordan (September 17, 2024). "Logan Paul and MrBeast have a Lunchables competitor that they say is healthy". CNN. Retrieved September 22, 2024.
- ^ Weprin, Alex (September 16, 2024). "MrBeast and Logan Paul Team Up to Launch Competitor to Lunchables". The Hollywood Reporter. Retrieved September 22, 2024.
- ^ a b Roeloffs, Mary (September 16, 2024). "MrBeast, Logan Paul And KSI Launch Lunchables Competitor 'Lunchly'—Here's What To Know". Forbes. Retrieved September 22, 2024.
- ^ "United States Patent and Trademark Office". United States Patent and Trademark Office. Archived from the original on October 15, 2024.
- ^ "Trade mark number UK00004057536". trademarks.ipo.gov.uk. Retrieved September 24, 2024.
- ^ "LUNCHLY — 2330544". Canada.ca. Retrieved September 24, 2024.
- ^ Marshall, Cass (September 24, 2024). "The MrBeast controversy continues, with lunch packs and a lawsuit". Polygon. Retrieved September 26, 2024.
- ^ Doctor Mike (September 23, 2024). Doctor Reacts To The Lunchly Controversy. Retrieved October 18, 2024 – via YouTube.
External links
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