MTV Music (Polish TV channel)

MTV Music
CountryPoland
NetworkMTV
HeadquartersWarsaw (Poland)
Programming
Language(s)Polish
Picture format576i (16:9 SDTV)
Ownership
OwnerViacomCBS International Media Networks Polska
Sister channelsMTV Poland
Comedy Central Poland
History
Launched10 June 2000; 24 years ago (2000-06-10)
Closed3 March 2020; 4 years ago (2020-03-03)
Replaced byMTV Music 24
Former namesVIVA (2000-2017)
Links
Website[1]

MTV Music (formerly VIVA) was a Polish 24h music and entertainment channel from Viacom International Media Networks Polska. The channel was launched on 10 June 2000 by the German VIVA Media AG.

History

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The first music video played on the channel was "A wszystko to... (bo ciebie kocham)" by Ich Troje.[1]

On 1 December 2005, VIVA Poland relocated its broadcast center from Cologne to London and began broadcasting on transponder 11075 V, which at the time was owned by MTV Networks Europe on Hot Bird 13°E.[2] This move resulted in VIVA Poland taking the place of MTV Nederland on Hot Bird 13°E, while MTV Nederland shifted to the Astra 19.2°E satellite.[3]

On 22 June 2009, VIVA Poland underwent a visual rebranding, introducing a new dynamic logo that cycled through six colors every 20 seconds: blue, purple, sand, orange, green, and silver.[4]

On 17 July 2012, VIVA Poland switched to 16:9 picture format and started to use the new logo. Since then VIVA has broadcast more reality programmes like Excused. Until 17 July 2012 the channel has broadcast FTA on Eutelsat Hot Bird 13A.

In 2014, the station cancelled local production programmes.

In 2015 - 2017, the station cancelled all reality programmes and continued playing only electronic dance music. Before the new broadcast schedule, the station was playing Polish and international pop, dance, rock and hip hop music.

On 17 October 2017, the channel was rebranded into MTV Music at 12:12.[5]

The channel, along with VH1, closed on 3 March 2020, and replaced by MTV Music 24.[6] The final music video played on the channel was "You Should Be Sad" by Halsey.

Presenters

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Current presenters
VJ by VIVA Programmes
Katarzyna Kępka
2004-2017 In & Out
Nina Kozieradzka
2013-2017 In & Out
Szymon Sokół
2013-2017 In & Out

Former presenters

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  • Małgorzata Halber
  • Michał Marcińczyk
  • Odeta Moro-Figurska
  • Agnieszka Sielańczyk
  • Jacek Graniecki
  • Paweł Kapliński
  • Tomasz Kleyff
  • Maciej Gnatowski
  • Emilia Piotrowska
  • Mateusz Szymkowiak
  • Michał Puzio
  • Magdalena Polańska
  • Wit Dziki
  • Michał Marciniak
  • Aleksandra Kot
  • Aleksander Sikora (2011-2012)
  • Rafał Sieraczek
  • Marta Berens
  • Aleks Sokołowska
  • Łukasz Napora
  • Róża Kulma
  • Monika Pachnik
  • Jacek Zimnik
  • Pola Szczepaniak
  • Karol Ronczewski
  • Piotr Bartosiewicz
  • Maciej Łuczkowski
  • Ania
  • Grzegorz
  • Andrzej Rodzin
  • Natalia Jakuła (2008-2012)
  • Dariusz Rusin (2002-2013)
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References

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  1. ^ VIVA Polska - Start z 10 czerwca 2000, retrieved 7 May 2023
  2. ^ "VIVA Polska w paczce MTV". Media2.pl (in Polish). Retrieved 7 May 2023.
  3. ^ "alexmusic.net - Television Pages - Satellite". www.alexmusic.net. Retrieved 7 May 2023.
  4. ^ "Viva Polska wprowadziła nową oprawę". WirtualneMedia.pl (in Polish). Retrieved 20 November 2024.
  5. ^ "Viva Polska już nadaje jako MTV Music" [Polish VIVA is already broadcasting as MTV Music] (in Polish). INTERIA BIZNES. 17 October 2017.
  6. ^ "MTV Music zmienił się w MTV Music 24, a VH1 Polska w VH1 Europe. Muzyka przez całą dobę i bez reklam" [MTV Music has turned into MTV Music 24, and VH1 Poland has turned into VH1 Europe. Music around the clock and without commercials] (in Polish). wirtualnemedia. 4 March 2020. Retrieved 13 June 2023.
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