Maidreamin

Maidreamin
Company typePrivate
IndustryFoods and entertainment
FoundedApril 25, 2008; 16 years ago (2008-04-25) in Tokyo, Japan
Headquarters
Akihabara, Tokyo
,
Japan
Area served
Japan, Thailand
ServicesRestaurant, music
Number of employees
500 (2019)
ParentNeodelight International, Inc.
Websitemaidreamin.com

Maidreamin (stylized as maidreamin) is one of the largest maid café restaurant chains in Japan, owned by Neodelight International, Inc.[1][2] The restaurant chain employs over 500 maids at 18 restaurants in Japan and Thailand.[3][4]

History

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Maidreamin maids handing distributing flyers in Akihabara

Maidreamin's first location, the Akihabara Headquarter Store was opened on April 25, 2008. They opened their first restaurant outside Japan in Bangkok in 2013. Their latest store launched in Fukuoka in 2016.[5]

Exterior of maidreamin maid cafe

In 2017, Maidreamin received the TripAdvisor Certificate of Excellence for 5 of its stores.[6][7]

Style

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Maidreamin's all-female staff wears identical bright white, pink, and blue maid uniforms and the restaurants serve kawaii-themed meals and drinks.[8] The staff members perform a short ceremony at each table when serving their customers, and delivers a musical performance on the restaurant's stage every two hours.[9]

The interior of each restaurant has a different design,[10] and photos of the maids inside the restaurants are prohibited[11] unless purchased as part of a promotional package.[12] Customers are encouraged to wear animal-themed headbands provided by the staff (ex: bunny ears, cat ears) during their meal.[10]

Collaborations

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Maidreamin collaborated on promotions for video games Dx2 Shin Megami Tensei: Liberation,[13] Goddess Masters,[14] Kurokishi to Shiro no Maou,[15] Shibuya design firm Team Labo,[16] and cookware designer Joshi Spa.[17]

Musical unit

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Maidreamin's musical performance unit is known as "Quality Service Cleanliness Smile (QSCS)".[18] The group performs regularly at Maidreamin's stores in Japan. They have appeared internationally at several Japanese anime and pop culture events, including Anime Expo, Ani:Me Abu Dhabi, Middle East Film and Comic Con Dubai, and Otakuthon Canada.[19][20][21][22]

In July 2017, maidreamin released their first music CD, Maid in Tokyo. A second CD single, Shining days -Mata Au Himade-, was released in 2019.[23]

International expansion

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In 2012, an expansion to the United States was announced but not completed.[24]

References

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  1. ^ Marwa Hamad (2017-04-04). "MEFCC Dubai: 10 things to check out this weekend". GulfNews. Retrieved 2018-03-25.
  2. ^ Mafari, Azil (2017-12-12). "maidreamin Tunjuk "Akihabara's Moe Kawaii Queen 2017"". Today Idol (in Indonesian). Retrieved 2018-03-25.
  3. ^ "Kurokishi to Shiro no Maou – japanisches Top-Maid Café kündigt Event an". Sumikai (in German). 2017-11-20. Retrieved 2018-03-25.
  4. ^ "Maidreamin joins AX 2016 Maid Cafe! - Anime Expo". Anime Expo. 2016-06-22. Retrieved 2018-03-25.
  5. ^ "maidreamin brings Akihabara's maid culture to the Middle East for ANI:ME Abu Dhabi". J-Generation. 2016-10-25. Retrieved 2023-01-02.
  6. ^ "『 TripAdvisor Certificate of Excellence (エクセレンス認証)2017 』を受賞しました!|メイドカフェ・メイド喫茶ならめいどりーみん". maidreamin.com.
  7. ^ "『 TripAdvisor Certificate of Excellence (エクセレンス認証)2017 』を受賞しました。". 12 October 2017.
  8. ^ "Maidreamin Maid Cafe in Akihabara - Tokyo". JapanTravel. 2015-06-24. Retrieved 2024-02-18.
  9. ^ "Maidreamin : Best Maid Cafe in Akihabara, Tokyo!". 2016-12-13. Retrieved 2024-02-18.
  10. ^ a b Ward, Matt (2017-06-27). "Maid Cafe Maidreamin Will Take All Your Worries Away". wakubaku. Retrieved 2024-02-18.
  11. ^ "Maid Cafe | Maidreamin Akihabara". Miho's Happy Life. 2018-05-30. Retrieved 2024-02-18.
  12. ^ "Maidreamin, Top Entertainment Maid Café in Osaka's Nipponbashi". Osaka Metro NiNE. 2022-09-09. Retrieved 2024-02-18.
  13. ^ 株式会社インプレス (10 November 2017). "アキバが異界と繋がっている? 「D×2 真・女神転生リベレーション」秋葉原でティザームービー第2弾を公開".
  14. ^ "「めいどりーみん」に急げ!『女神マスターズ』大型タイアップイベント「めいどマスターズ」開催 - インサイド". 22 November 2012.
  15. ^ "maidreamin challenges players to Kurokishi RPG game battles". J-Generation. 2017-11-19. Retrieved 2023-01-02.
  16. ^ "電脳喫茶☆電脳酒場 めいどりーみん 渋谷店 - チームラボ/teamLab". www.team-lab.com.
  17. ^ SPA!. "メイドカフェ店員やアイドルが、メイド姿で100人!噂のフライパンCM撮影現場に潜入した - 女子SPA!".
  18. ^ "どんな時にメイドカフェ?|お友達や職場の宴会、女子会にとめいどりーみんは様々なシーンでご利用いただけます。". maidreamin.com.
  19. ^ "Maidreamin joins AX 2016 Maid Cafe!". Anime Expo. 2016-06-22. Retrieved 2023-01-02.
  20. ^ "maidreamin returns to AX 2017!". Anime Expo. 2017-05-14. Retrieved 2023-01-02.
  21. ^ "maidreamin charms Dubai fans at Middle East Film and Comicon". tokyohive. Retrieved 2023-01-02.
  22. ^ "maidreamin wraps Canada tour with sugary smiles in Montreal and Toronto". J-Generation. 2018-10-16. Retrieved 2023-01-02.
  23. ^ "CDJapan: Maidreamin". CDJapan. Retrieved 2023-01-02.
  24. ^ "Akihabara Maid Café Opening Branch in Los Angeles". Anime News Network. 2024-02-18. Retrieved 2024-02-18.
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Official website