Mother's Pride

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Mother's Pride" – news · newspapers · books · scholar · JSTOR (December 2009) (Learn how and when to remove this message)

Mother's Pride is a brand name for a variety of breads produced by British Bakeries, a division of Premier Foods. The company also bakes Nimble (reduced calorie) and Hovis branded loaves as well as supermarket "own brand" ranges.

British Bakeries was set up by Rank, Hovis, McDougall in 1955 to counter the then dominance of Allied Bakeries (Sunblest) and ensure an outlet for their flour products. Mother's Pride, which had been sold in the north of England since at least 1936 (an advert appears for Mother's Pride bread produced by W J Brookes & Sons, Bakers, Old Trafford, Manchester 16 in the 1935 "A Hundred Years of Road Passenger Transport in Manchester", published by Manchester Corporation Transport in that year),^{[1][better source needed]} was marketed as a national brand by the new division in 1956. During the 1970s and '80s, it was a best-selling brand of white bread in the UK.^[2]

The 1960s advertising jingle was: "Mother's Pride's a family, a family of bread". One well-known advertisement featured singer Dusty Springfield singing a jingle called "Knocker-Upper" (which, in the UK, can refer to someone who wakes up other people).^{[3][better source needed]}

In May 2024, issues with packaging led to the Mother's Pride Scottish plain loaf being temporarily unavailable nationwide, with supply expected to resume in early June.^[4]

• List of brand name breads

This brand-name food or drink product–related article is a stub. You can help Wikipedia by expanding it.

• v
• t
• e