Never Ever (Ayumi Hamasaki song)

"Never Ever"
Single by Ayumi Hamasaki
from the album I am...
Released	March 7, 2001
Genre	Pop rock alternative rock
Length	50:52
Label	Avex Trax
Songwriter(s)	Ayumi Hamasaki (lyrics) CREA (music)
Producer(s)	Max Matsuura
Ayumi Hamasaki singles chronology
"Evolution" (2001) "Never Ever" (2001) "Endless Sorrow" (2001)
Promotional Video
"Never Ever" on YouTube

"Never Ever" is the twenty-first single by Ayumi Hamasaki, released on March 7, 2001. This is her third single in a row to be composed by herself. In mid-October 2007, the third track on this single "Seasons (H-H Remix)", six and a half years after its release, appeared as the third most downloaded song in Japan for that time, according to mu-mo.^[1]

"Never Ever" was released only three weeks before her first compilation album, A Best. Like the latter album, she was forced by her record label, avex, to release this single. Although she had already incorporated pop-rock music in her work, this song is considered as her first real attempt to pop-rock music.

"Never Ever" was used in a commercial for the Kirin Supli drinks. Hamasaki appeared in the TV ad.^[2]

1. "Never Ever" (Original Mix) – 4:41
2. "Never Ever" (Yuta's prayer mix)
3. "Seasons (H-H Remix)"
4. "Never Ever" (Project O.T. MIX)
5. "Never Ever" (Laugh & Peace MIX)
6. "Never Ever" (Empty Pot Shuttlecock Wood)
7. "Evolution" (Ayu Can Hear U Mix)
8. "Never Ever" (nicely nice hot stab remix)
9. "Never Ever" (tears of aquarius mix)
10. "Never Ever" (Original Mix -Instrumental-) – 4:41

• March 9, 200: Music Station
• March 10, 2001: CountDown TV
• March 19, 2001: Hey! Hey! Hey!

Oricon Sales Chart (Japan)

• RIAJ certification: 3× Platinum

• "Never Ever" information at Avex Network
• "Never Ever" information at Oricon

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