Nissin Power Station

Nissin Power Station [Reboot]
日清食品 Power Station [Reboot]
The head office of Nissin Foods, where the venue is located, in 2009
Former namesNissin Power Station (日清パワーステーション)
Address6 Chome-28-1 Shinjuku, Tokyo 160-8524, Japan
Shinjuku, Tokyo
Japan
OwnerNissin Foods
OperatorNissin Foods
TypeMusic venue
Capacity700 people
Opened11 March 1988 (1988-03-11) (original)
21 November 2020 (2020-11-21) (Reboot)
ClosedJune 30, 1998 (original)
Years active1988–1998, 2020–present
Website
nissin-ps.com

Nissin Power Station (日清パワーステーション), currently known as Nissin Power Station [Reboot] (日清食品 Power Station [Reboot]) is a music venue in Shinjuku, Tokyo owned by Nissin Foods. The original venue was active from March 11, 1988 to June 30, 1998 before closing due to the company's mismanagement. The venue was closed until November 2020, when Nissin Foods announced that it would be reopening the venue for performances but without live audiences.[1]

Original venue (1988–1998)

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The original logo

The original Nissin Power Station was opened on March 11, 1988, when emerging live houses like Differ Ariake were opening in various parts of Tokyo during the second band boom at the height of the Japanese asset price bubble. With the catchphrase "Rockin' Restaurant," the venue gained popularity as a "fashionable live house where you can eat."[2] Several cameras were installed and the stage was projected on the monitors during live performances.[3] A radio program called "Nissin Power Station" was broadcast on Tokyo FM as well, with the audience being invited to the live performances of famous artists for free via a lottery through the broadcast.[4]

Various band artists appeared throughout its lifespan, but due to the deterioration of the management of Nissin Foods at that time, the deficit division was completely closed, and with it the venue along with the restaurants on the first and second floors on June 30, 1998. After its closure, it was converted into an event hall at the head office, and the interior remains as it was at that time except the stage that was removed. In addition to being used for seminars, it is also used for game viewing and in-house support for players with official sponsors.[5]

Reopening as "Reboot" (2020–present)

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The venue reopened on November 21, 2020 as Japan's first streaming-only live house specializing on streaming live music online with no live audience, the first of its kind in Japan.[6] The underground hall of Nissin Foods Tokyo Headquarters where the original venue was located was renovated for the first time in 22 years. The performances are livestreamed due to the COVID-19 pandemic in Japan.[7][8] The venue opened with an event called Kokeraotoshi 3Days (こけら落とし3DAYS), which included performances from singers and Vtubers.[9]

Audiences can chat during the livestreams and donate for "Ultra Cheers," which livens up the performance.[10] Using the original platform for viewing the livestreams, the transparent LED back panel and LED floor panel installed on the stage are linked with the chat.

Notable appearances

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Original venue

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Hisashi Kato of The Collectors performing at Nissin Power Station in 1989.

Sources: [3]

Reboot

[edit]

Sources: [11][12]

References

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  1. ^ "全席、神席。日本初の音楽特化・配信特化・無観客ライブハウス 「日清食品 POWER STATION [REBOOT]」を11月21日(土)にオープン". Nissin Foods (in Japanese). November 2, 2020.
  2. ^ "音楽が聴こえてきた街：日清パワーステーションが示した新しいライブの楽しみ方". Reminder (in Japanese). March 11, 1988.
  3. ^ a b "ミュージシャンの魂が伝わる熱狂の「パワステ」ライブ。". Nissin Foods (in Japanese).
  4. ^ Hideki, Take (July 27, 2020). "「日清パワーステーション」、第一回の氷室さん。". Take Hideki Blog shin Neko no Sanpo (in Japanese). Excite.
  5. ^ Oyama, Yuya (September 12, 2018). "大坂なおみ応援の日清会場 もしかしてアノ「伝説のライブハウス」？". J-CAST (in Japanese).
  6. ^ "日清食品、日本初の音楽特化・配信特化・無観客ライブハウス「日清食品 POWER STATION [REBOOT]」を11/21オープン". Musicman (in Japanese). November 2, 2020.
  7. ^ Shiba, Tomonori (April 23, 2021). "配信特化型ライブハウスの挑戦。日清食品POWER STATION[REBOOT]、BLACKBOX³" (in Japanese).
  8. ^ Inagaki, Munehiko (January 25, 2021). "「広告としての手応えは800％」 日清"パワステ"復活の裏側". The Nikkei (in Japanese).
  9. ^ "日清食品、リアルとバーチャルが融合する配信型ライブハウスをオープン！". Techable (in Japanese). November 4, 2020.
  10. ^ "あの「パワステ」が音楽特化・配信特化・無観客ライブハウスへ--日清食品 POWER STATION [REBOOT]". CNET (in Japanese). November 4, 2020.
  11. ^ "日清食品 配信型ライブハウスをオープン VTuberもライブ出演可能に". Mogura VR (in Japanese). November 4, 2020.
  12. ^ Sugiura, Shiho (November 4, 2020). "日清食品が日本初の配信特化型ライブハウス こけら落としは西川貴教ら" (in Japanese).


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