North American Midway Entertainment

North American Midway Entertainment
Company typeSubsidiary
IndustryAmusement - Midway
Founded2004
Headquarters
Farmland, Indiana
,
USA
Area served
United States, Canada
Key people
Danny Huston (President)
ProductsAmusement ride rental/operation and traveling carnival management
ParentNorth American Fairs, LLC
Websitehttp://www.namidway.com

North American Midway Entertainment, LLC (NAME) is an American provider of midway services based in Farmland, Indiana, that describes itself as "the world's largest traveling outdoor amusement park."[1][2][3] NAME provides rides, games and food to over 15 million fairgoers every year in 20 states and 4 Canadian provinces.[4] In 2018, NAME was recognized as the leading midway provider to the top 50 fairs of North America.[5]

Currently, NAME provides midway services to over 130 events across the continent and also offers opportunities for special event amusement ride rentals.

The company represents a merger in 2004 of several midway companies, including part of Conklin Shows, the former Farrow Shows from Jackson, Mississippi, and Thebault-Blomsness (Astro Amusements and All Star Amusements). Later acquisitions were Mid America Shows and part of Cumberland Valley Shows.

North American Midway Entertainment was acquired by Townsquare Media of Greenwich, Connecticut in August 2015.[6] On May 24, 2018, Townsquare Media sold North American Midway Entertainment to North American Fairs, LLC for $23.5 million.[7]

NAME operates an award-winning employee recognition program called the "Magnificent Employee" program.

In 2019, NAME partnered with Netflix to launch the third season of Stranger Things at the Calgary Stampede. The company transformed the Giant Wheel with a massive banner and decals featuring characters and monsters, one of five attractions that were altered to be Stranger Things themed for the duration of the Stampede. Other attractions included Spider Ride, Mardi Gras, the Euroslide and the Balloon Pop Game. However, it wasn’t just the rides that were transformed - fairgoers were also able to purchase drinks and popcorn that featured “Hawkins Fun Fair” branding.[8]

NAME purchased a 150 foot tall (46 meters) traveling Ferris Wheel and premiered it in the South Carolina State Fair in 2019.[9] The wheel was manufactured in Europe by Ronald Bussink of Professional Rides AG and travels on 20 tractor trailer loads. This particular Ferris Wheel features 36 gondolas that seat 4 to 6 guests per gondola.

Clients

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References

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  1. ^ "37th Annual Indian River Festival". Orlando: WFTV. May 2, 2012. Retrieved May 20, 2012. With North American Midway Entertainment...
  2. ^ "Prep for Thibodaux Firemen's Fair". Houma Courier. Houma, Louisiana. May 2, 2012. Retrieved May 20, 2012. Workers with North American Midway Entertainment set up carnival rides Monday in preparation for the upcoming Firemen's Fair in Thibodaux. (photo caption)
  3. ^ Snyder, Katye (April 22, 2012). "Late Nite Carnival brings in at least 3,000". The Ball State Daily News. Retrieved May 20, 2012. North American Midway Entertainment supplied the rides and some of the games for the carnival.
  4. ^ "North American Midway Entertainment (official site)". Retrieved May 20, 2012.
  5. ^ "2018 Top Carnival Companies: Improved Economy and Better Price Promotions Highlight Challenging Fair". CarnivalWarehouse.com. Retrieved 2019-10-11.
  6. ^ North American Midway Entertainment, NAME Acquired By Townsquare Media, LLC, Retrieved Oct. 28, 2015.
  7. ^ "Townsquare Media Closes On Sale Of North American Midway Entertainment, LLC". All Access.
  8. ^ Babych, Stephanie (2019-07-04). "Stranger Things will be happening at Calgary Stampede". Calgary Herald. Retrieved 2019-10-11.
  9. ^ "NAME Debuts New Giant Wheel at South Carolina State Fair". CarnivalWarehouse.com. Retrieved 2019-10-11.
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