Piping Hot

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Piping Hot" – news · newspapers · books · scholar · JSTOR (October 2016) (Learn how and when to remove this message) This article relies largely or entirely on a single source. Relevant discussion may be found on the talk page. Please help improve this article by introducing citations to additional sources. Find sources: "Piping Hot" – news · newspapers · books · scholar · JSTOR (October 2016) The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted. Find sources: "Piping Hot" – news · newspapers · books · scholar · JSTOR (March 2021) (Learn how and when to remove this message) (Learn how and when to remove this message)

Piping Hot is an Australian surf and street clothing brand. It was established in 1975 by Fred Pyke and Rod Brooks in Torquay, Victoria.^[1]

The brand has sponsored Australian surfers since 1975 including Simon Anderson, Pam Burridge, Barton Lynch, Tracey Browne, Sally Fitzgibbons and Wade Carmichael.

Piping Hot is an Australian surfwear brand, founded in 1975 in Torquay, Victoria, Australia by Fred Pyke. Today the brand operates under a licence model, and is predominantly sold through major discount department store, Target Australia. The company's headquarters are in Sydney, Australia.^[2][3][4][5]

The company initially produced bespoke surfboards and wetsuits sold out of their small Torquay-based factory, under the name Dive and Surf, established in 1967. In 1975 the company introduced the brand Piping Hot, and began trading under that name.

In the late 1970s many surfers such as Larry Bertlemann, Nick Carroll, Nat Young, Joe Engel and Simon Anderson appeared in magazine ads and competed internationally, further promoting the brand.^{[citation needed]}

In 1981 Piping Hot sponsored surfer Simon Anderson, who won the Bells Beach Surf Classic in the 30 ft category.

In the 1990s Piping Hot announced the sponsorship of surfing world titleholders Barton Lynch and Pauline Menczer.

On 24 March 2015 it was announced that Saban Brands Lifestyle Group had acquired Piping Hot.

In May 2019, Piping Hot was acquired by Futurity Brands Limited.

In September 2019 Piping Hot launched a limited T-shirt collaboration with Australian record producer and DJ Flume sold exclusively at his pop-up stores in Melbourne and Sydney.^[6]

In August 2020 Piping Hot launched Piping Hot Future in Japan and China retailing on Tmall and Zozotown.

• Official website