Premium-Cola

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Premium-Cola is a soft drink brand founded on November 23, 2001, in Hamburg, Germany, by a collective of fans of the German brand Afri-Cola, at the time reduced in caffeine.^[1]

The collective (which named itself "Interessengruppe Premium") started by running a protest campaign for more than two years against recipe changes in Afri-Cola.^{[citation needed]}

The brand, founded in 1931, was bought by Mineralbrunnen Überkingen-Teinach AG in 1999, who would then change the recipe. The new Afri-cola contained a reduced amount of caffeine (the original Afri-cola contained 250 mg/L) and its original taste was subdued, in order to appeal to a wider variety of customers.

The protests of the "Interessengruppe Premium" began to produce the original recipe cola on their own and named it Premium-Cola.

To avoid legal issues with the Mineralbrunnen AG, one ingredient was changed, malic acid, which was replaced with phosphoric acid.

• Semco, a Brazilian company that is operated by similar structures

• FINDING MARBLES; Inspiring Organization: Premium Cola
• PSFK; About Premium Cola
• delicious days; Premium-Cola for Premium Shops/

• official Homepage
• Interview with founder
• Portrait in Der Freitag (German)