Each episode is about 30 minutes in length and is hosted by Kevin Roose and Andy Mills.[1] The show has a total of eight episodes.[2] The production team included Andy Mills, Julia Longoria, Larissa Anderson, Sindhu Gnanasambandan, and Wendy Dorr.[3] The podcast was released during the COVID-19 pandemic when people were quarantining and spending an increased amount of time on the internet.[4] YouTube's content recommendation algorithm is designed to keep the user engaged as long as possible, which Roose calls the "rabbit hole effect".[5] The podcast features interviews with a variety of people involved with YouTube and the "rabbit hole effect".[6] For instance, in episode four Roose interviews Susan Wojcicki—the CEO of YouTube.[2] The podcast was created after multiple shootings that were tied to online radicalization such as the Christchurch mosque shootings.[7] The first three episodes of the show focus on Caleb Cain and how his YouTube search history shifted from politically moderate videos to far-right conspiracy theories.[8] Cain started by watching video game commentary, then Joe Rogan, and then began watching further right figures like Stefan Molyneux.[9]Vanity Fair named the show one of the seven podcasts that defined the 2020s.[10] Both Teen Vogue and The Atlantic included the show on their lists of the best podcasts of 2020.[11][12]
^McQuade, Laura Jane Standley, Eric (December 26, 2020). "The 50 Best Podcasts of 2020". The Atlantic. Archived from the original on January 22, 2022. Retrieved October 20, 2023.{{cite web}}: CS1 maint: multiple names: authors list (link)
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