Sendle

Sendle
Company typePrivate
IndustryLogistics
Founded2014
FoundersJames Bradfield Moody, Sean Geoghegan, Craig Davis.
HeadquartersSydney, Australia
Area served
Australia, United States, Canada
ServicesParcel and package delivery
Websitewww.sendle.com

Sendle is an Australian-based virtual courier company which provides courier services within Australia, United States, and Canada,[1][2] focusing primarily on small to medium-sized businesses and online retailers.[3][4] It claims to be the first courier company in Australia to offer fully carbon neutral services.[citation needed] While its delivery services are worldwide - with the exception of Russia and Belarus - its operational staff are based in Australia, New Zealand, the Philippines and the United States.[5][6][7] Sendle is not, however, a courier company, they are a booking platform that farms the work out to actual courier companies.

History

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The company was founded in 2014 by James Bradfield Moody, Sean Geoghegan and Craig Davis.[8] In 2015, Sendle said that it had become Australia's first carbon neutral delivery service.[9]

In 2015, Australia Post filed a trademark dispute against Sendle for their slogan “Post without the office”. In 2017, IP Australia ruled in Sendle’s favour, allowing them to use the trademark and slogan.[10][11][12][13]

In August 2016, Sendle said that it had surpassed 100 million kilometres in its deliveries and that it had raised $5 million for further expansion.[14] The company won the 2016 NSW Telstra Business Award in the new business category.[15][16]

In 2017, Sendle announced an agreement with DHL eCommerce to facilitate international deliveries from Australia,[17][18] and a systems integration with e-commerce companies eBay, Shopify, Shipstation, WooCommerce and Xero to streamline order handling.[19][20][21] In 2018, the company said that it was partnering with eBay and had become one of their delivery partners.[22]

In 2019, Sendle raised $20 million in capital,[23] and in 2021, a further $35 million.[24]

References

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  1. ^ Swan, David (5 November 2014). "Sendle takes aim at Australia Post". The Australian.
  2. ^ "The science whiz challenging the parcel delivery business". www.intheblack.com. Retrieved 12 May 2018.
  3. ^ Thomsen, Simon (1 November 2017). "Courier startup Sendle goes international from today". Business Insider Australia. Archived from the original on 1 November 2017. Retrieved 12 May 2018.
  4. ^ "Sendle | B Corporation". www.bcorporation.net. Retrieved 12 May 2018.
  5. ^ Adams, David (16 August 2022). "Australia Post parcel shipping will become more expensive next month as fuel costs hit logistics providers nationwide". SmartCompany. Retrieved 27 September 2022.
  6. ^ Palmer-Derrien, Stephanie (1 March 2022). "Sendle suspends deliveries to Russia and Belarus to "stand in solidarity" with Ukraine". SmartCompany. Retrieved 27 September 2022.
  7. ^ "Platform connects the dots for Sendle's planet-friendly parcels". Australian Financial Review. 14 April 2022. Retrieved 27 September 2022.
  8. ^ "Why Sendle founder James Chin Moody said no to a $1 million investment offer - SmartCompany". SmartCompany. 16 September 2016. Retrieved 12 May 2018.
  9. ^ Anderson, Cathy (15 December 2015). "Small Business Success Story: Sendle's Green Parcel Delivery". Huffington Post. Retrieved 12 May 2018.
  10. ^ "Letter boxing: Australia Post hunts down Sendle over "post without the office" slogan - SmartCompany". SmartCompany. 25 August 2015. Retrieved 12 May 2018.
  11. ^ "'We're glad we stood up to them'". NewsComAu. Retrieved 12 May 2018.
  12. ^ Swan, David (25 August 2015). "Post enveloped in start-up war". The Australian.
  13. ^ Australian Postal Corporation v Sendle Pty Ltd [2017] ATMO 42 (12 May 2017)
  14. ^ "Small business delivery start-up Sendle raises $5 million". Financial Review. 8 August 2016. Retrieved 12 May 2018.
  15. ^ Ainomugisha, Gerald (18 August 2016). "Sendle clocks 100 million km of delivery, wins Telstra award". Anthill Online. Retrieved 12 May 2018.
  16. ^ "Sydney startup Sendle raises $5 million as it looks to take on the parcel delivery "monopoly" - SmartCompany". SmartCompany. 10 August 2016. Retrieved 12 May 2018.
  17. ^ "Sendle partners with DHL eCommerce | Post&Parcel". Post&Parcel. 19 September 2017. Retrieved 12 May 2018.
  18. ^ "Sendle partners with DHL eCommerce | Logistics & Materials Handling". logisticsmagazine.com.au. Retrieved 12 May 2018.
  19. ^ Swan, David (30 July 2015). "Sendle inks partnership with logistics giant Toll". The Australian.
  20. ^ Thomsen, Simon (19 September 2017). "Parcel delivery startup Sendle is going global with DHL". Business Insider Australia. Archived from the original on 17 October 2017. Retrieved 12 May 2018.
  21. ^ "Australian startup Sendle announces partnership with online marketplace Etsy - Startup Daily". Startup Daily. 23 February 2016. Retrieved 12 May 2018.
  22. ^ Thomsen, Simon (6 September 2017). "Courier startup Sendle just signed a major deal with eBay". Business Insider Australia. Retrieved 12 May 2018.
  23. ^ "Sendle raises $20 million from new $500 million PE player Federation". Financial Review. 29 January 2018.
  24. ^ "Venture raise to accelerate growth for Sendle's e-commerce shipping platform". Modern Shipper. 25 June 2021.
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