Taste the Feeling

"Taste the Feeling"
Single by Avicii and Conrad Sewell
Released11 March 2016
Length3:11
Label
Songwriter(s)
  • Tim Bergling
  • Scott Fritz
  • Joshua H. Jones
  • Jeremy Bircher
Producer(s)Avicii
Avicii singles chronology
"Broken Arrows"
(2015) 		"Taste the Feeling"
(2016) 		"Without You"
(2017)
Conrad Sewell singles chronology
"Remind Me"
(2016) 		"Taste the Feeling"
(2016) 		"Sex, Love & Water"
(2018)
Audio
"Taste The Feeling (Avicii Vs. Conrad Sewell)" on YouTube

"Taste the Feeling" is a song by Swedish DJ Avicii and Australian singer Conrad Sewell. The song was released as a digital download in March 2016, in promotion of Coca-Cola's "Taste the Feeling" campaign, and Coke's UEFA Euro 2016 and 2016 Summer Olympics campaigns.[1]

Composition

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Avicii said in a statement; "It means a lot to be involved in this project. When Coca-Cola approached me about making their anthem for the UEFA Euro 2016 campaign I could tell that it was going to be a really fun and a creative way to make a track that would connect with one of the biggest football events in the world". Sewell said; "Working with Avicii was great. He's a genuine lad and incredibly talented. I've always been a fan of his production. Being able to spend time with him at his studio in Sweden was great, because it gave us an opportunity to really vibe and get to know each other. We had a chance to dig in and make the song a great balance of both of our musical signatures, and feel like we created something that we are both proud of and can stand alone as a great piece of music, hopefully even a hit!"[2]

Critical reception

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Robbie Daw of Idolator wrote; "'Taste The Feeling' finds Aussie vocalist Sewell crooning about standing on the shore but yearning to 'grab another Coke' and take a dive. It's basically the same type of harmless, feel-good pop track Chris Brown whipped together in 2008 for Wrigley's, with Doublemint smash 'Forever,' except this one doesn't quite have the lasting, um, flavor 'Forever' did."[3]

John Cameron of We Got This Covered wrote; "Just when you thought Avicii couldn't get any Avicii-er, the Swedish superstar DJ/producer has managed to discard any semblance of street cred he might still have had. As part of an ad campaign with Coca-Cola, he teamed up with vocalist Conrad Sewell on 'Taste The Feeling,' which has to be the most repulsively generic piece of music on which either artist will ever put their name."[4]

Credits and personnel

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Charts

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Chart (2016) Peak
position
Austria (Ö3 Austria Top 40)[5] 17
France (SNEP)[6] 136
Germany (GfK)[7] 53
Latvia (Latvijas Top 40)[8] 40
Portugal (AFP)[9] 97
Slovenia (SloTop50)[10] 15
Sweden (Sverigetopplistan)[11] 60

Certifications

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Region Certification Certified units/sales
Brazil (Pro-Música Brasil)[12] Gold 30,000‡

‡ Sales+streaming figures based on certification alone.

References

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  1. ^ "Taste The Feeling - Coca-Cola". Billboard.
  2. ^ "Avicii Conrad Sewell "Taste the Feeling" - Official Coca Cola Euro 2016". www.musictimes.com. January 2016. Retrieved 15 May 2016.
  3. ^ "Conrad Sewell & Avicii Pair Up For Coca-Cola Theme "Taste The Feeling": Listen". www.idolator.com. 19 January 2016. Retrieved 15 May 2016.
  4. ^ "Avicii And Conrad Sewell Hit A New Low With "Taste The Feeling"". wegotthiscovered.com. January 2016. Retrieved 13 May 2016.
  5. ^ "Avicii vs Conrad Sewell – Taste the Feeling" (in German). Ö3 Austria Top 40. Retrieved June 8, 2016.
  6. ^ "Avicii vs Conrad Sewell – Taste the Feeling" (in French). Les classement single. Retrieved May 15, 2016.
  7. ^ "Avicii vs Conrad Sewell – Taste the Feeling" (in German). GfK Entertainment charts. Retrieved October 15, 2018.
  8. ^ "Latvijas Top 40". Latvijas Radio. July 10, 2016. Retrieved July 10, 2016.
  9. ^ "Avicii vs. Conrad Sewell – Taste the Feeling". AFP Top 100 Singles. Retrieved April 23, 2020.
  10. ^ "SloTop50 – Slovenian official singles chart". slotop50.si. Archived from the original on 28 August 2018. Retrieved 26 August 2018.
  11. ^ "Avicii vs Conrad Sewell – Taste the Feeling". Singles Top 100. Retrieved May 15, 2016.
  12. ^ "Brazilian single certifications – Avicii – Taste the Feeling" (in Portuguese). Pro-Música Brasil. Retrieved 15 December 2023.
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