Toyota Australia

Toyota Motor Corporation Australia Ltd.
Company typeSubsidiary
IndustryAutomotive
Founded1958
HeadquartersPort Melbourne, Victoria, Australia
Key people
  • Max Yasuda (Chairman)
  • Matthew Callachor (CEO and President)
ParentToyota
Websitewww.toyota.com.au

Toyota Australia is an Australian subsidiary of the Japanese car manufacturer Toyota. It markets Toyota products and manages motorsport, advertising and business operations for Toyota in Australia. It is also responsible for Lexus vehicles in Australia.

Toyota Australia is based in Port Melbourne, with offices in Adelaide, Perth, Sydney, Brisbane, Townsville and Darwin.[1]

Toyota Australia manufactured cars in Australia from 1963 until 2017.

History

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Toyota Australia commenced operations in 1959, when Toyota Land Cruisers were imported by Thiess Toyota, a 60/40 joint venture between Thiess and Toyota, for the Snowy Mountains Scheme.[2][3][4] By 1963, assembly of Toyota vehicles in Australia by Australian Motor Industries (AMI) had begun, taking place at the production plant in Port Melbourne. The production line of Toyota vehicles in 1963 was devoted to the Toyota Tiara.

In 1972 Toyota bought out British Leyland's interest in AMI[5] and announced plans to spend $127 million on an engine and gearbox plant.[5]

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A production plant in Altona, was established and began the production of engines in 1978, following the progressive growth of AMI. In 1980, Toyota exercised an option to buy Thiess' share of Thiess Toyota.[6][7] After Toyota's products came in for heavy criticism regarding their handling, a handling package developed specifically for the Australian market was introduced in 1981.[8] The first AMI exported car was a Toyota Corona wagon in 1986 headed for New Zealand.[9]

In 1983, Toyota Australia launched an Australian version of the jingle "Oh, what a feeling", which had been used in the US before; it is still used today.[10]

In 1987, under the leadership of Robert Johnston, Toyota Australia and Holden formed United Australian Automobile Industries in response to the Button car plan. This resulted in Toyota Australia building Holden Apollo and Holden Novas at Altona that were badge engineered Camrys and Corollas. In exchange Holden built Toyota Lexcen which was a rebadged Commodore.

The one-millionth locally built Toyota was produced in 1992. In 1994, all vehicle manufacturing operations were moved from Port Melbourne to Altona. The last vehicle produced at the Port Melbourne plant was a Toyota Camry and the first vehicle produced at the Altona plant a Toyota Corolla. Port Melbourne continued performing minor operations.

The two-millionth locally built Toyota was produced in 2004. In 2005, the ten-millionth worldwide Camry was built at Altona. The complete closure and end of all Toyota production operations at the Port Melbourne plant took place in May 2006. All manufacturing was shifted to Altona. The milestone of the 500,000th Toyota Australia vehicle export also occurred in May 2006. The vehicle was a Toyota Camry, headed for New Zealand. The one-millionth export was reached in August 2012.[9]

Many Toyota vehicles have been built at either Altona or Port Melbourne, including the Tiara, Corona, Crown, Corolla, Camry and Avalon. The Toyota Land Cruiser was never built in Australia.

As of 2006, Altona produced the Camry. Production of the Avalon has ceased, due for replacement on the manufacturing line by the Toyota Aurion, which shares many components with the Camry. Production of the Camry Hybrid began in 2010 after a $35 million subsidy was secured from the Federal Government.[11] The first locally-made Australian Toyota Hybrid Camry was completed and revealed to public on 11 December 2009, driven by Prime Minister Kevin Rudd.

In February 2014, it was announced Toyota would cease manufacturing vehicles and engines in Australia by the end of 2017.[12][13][14] The decision was based on the unfavourable Australian dollar making exports not viable, the high cost of local manufacture and the high amount of competition in a relatively small local market.[14] The company consolidated its corporate functions in Melbourne at the end of 2017 when its Sales & Marketing operation relocated from Woolooware Bay, Sydney. Head office (CHQ) remained in Port Melbourne and the Altona plant was retained for other functions including a Centre of Excellence and vehicle proving facility known as the Autodrome. The workforce was expected to be reduced from 3,900 to 1,300.[15]

Manufacturing

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Toyota built cars in Victoria, Australia between 1963 and 2017.

The Altona factory would build three models—Camry, Camry Hybrid and Aurion—for domestic and export customers.[citation needed]

in February 2014, Toyota Australia announced its decision to close its manufacturing plant by the end of 2017 and become a national sales and distribution company.

Toyota vehicles built in Australia:

Altona plant

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The Altona plant was the Toyota Australia manufacturing facility that operated in the Melbourne suburb of Altona. It opened in 1994, replacing the previous Port Melbourne site, but closed in 2017. The plant produced the Camry and Aurion for sale locally in Australasia and for export to the Middle East, as well as the Corolla until the switch to the fully imported 8th Generation. Until the early 2000s, export to East and Southeast Asia also occurred. The plant also manufactured the Avalon between 2000 and 2005.

In December 2009, full-scale production of the new Australian Camry Hybrid commenced.[16] On 11 December 2009, manufacture of the first locally-made Camry Hybrid was completed and revealed to the public, writing a new page in the history of the Australian automotive industry.

In April 2012, Toyota retrenched 350 workers. Toyota received criticism for the manner in which the process was carried out; for example, deploying security guards to escort sacked staff.[17]

The plant closed on 3 October 2017, marking the end of Toyota's automobile manufacturing in Australia.[18]

In March 2019, Toyota announced plans to build a Hydrogen Centre at Altona partly funded by the Australian Renewable Energy Agency (ARENA) with existing infrastructure to be repurposed.[19][20] The Hydrogen Centre was commissioned on 29 March 2021 and incorporates a commercial-grade hydrogen production, storage and refuelling facility together with an education centre and a service facility for a Toyota Mirai fuel cell electric vehicle (FCEV) demonstration fleet.[21][22] The facility has the capacity to produce up to 80kg of hydrogen per day by electrolysis of water with a 200kW electrolyser using electricity from a 87kW solar panel, a 100kW battery storage or from the power grid.[21][22] The hydrogen refuelling station will be the first to be made available to the public in Victoria.[20] The Centre also has a 30kW fuel cell to convert the stored hydrogen into electricity for backup power and to feed into the mains grid.[20][22] The education centre had earlier been completed in April 2020.[23]

The centre will support the newly imported second generation Toyota Mirai released in Australia in April 2021 with an initial allocation of 20 vehicles for organizations and business.[21][22] Toyota previously imported 10 first generation Mirai that were used in a loan program between 2018 and 2019 with a portable refuelling station developed in 2016 that was transportable on a Hino 700 truck to refuel the Mirai.[22][24][25]

Sales

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Toyota Australia has held the largest market share of Australia's new car market for eighteen consecutive years from 2003 to 2020.

Year Units sold Sales rank Reference
2003 186,370 1 [26]
2004 201,737 1 [27]
2005 202,817 1 [28]
2006 213,847 1 [29]
2007 236,647 1
2008 238,983 1 [citation needed]
2009 200,991 1 [30]
2010 214,718 1 [31]
2011 181,624 1
2012 218,176 1 [32]
2013 214,630 1 [33]
2014 203,501 1 [34]
2015 206,236 1 [35]
2016 209,610 1 [36]
2017 216,566 1 [37]
2018 217,061 1 [38]
2019 205,766 1 [39]
2020 204,801 1 [citation needed]

Above figures exclude Lexus sales.

Lineup

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Toyota Hilux, Australia's top selling vehicle from 2016 to 2020
Toyota RAV4, Australia's third best selling vehicle in 2020
Toyota Corolla, Australia's fourth best selling vehicle in 2020

Passenger models

SUV models

Commercial models

Motorsport

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Toyota Team Australia competed in the Australian Touring Car Championship between 1985 and 1990 with Sprinters, Corollas and a Supra managed by A.M.I Toyota with Team Manager, Tony Niovanni. It also competed in the Australian Rally Championship with Neal Bates.

In March 2015, Toyota Australia announced an affordable, grassroots motorsport series based on the country's best-selling sports car, the Toyota 86 coupe, to be raced at Supercars Championship events. The series started in 2016 and is run as a pro-am with up to five selected professional drivers who will mentor and compete against a larger field of amateur drivers who will qualify to get onto the starting grid. The Toyota 86 Pro-Am race series, under the official banner of Toyota Racing Australia, is staged at selected Supercars events and has been sanctioned by the Confederation of Australian Motor Sport.[40]

Supporting facilities

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Toyota Technical Centre Australia (TTC-AU). Formed in June 2003 in Notting Hill, Victoria[41] to do Body Engineering; Chassis, Mechanical Engineering & Evaluation; Customer Quality Engineering; Electronics Engineering; and Support.[42] This facility closed on 30 June 2016 with the loss of 160 jobs.[43]

Sponsorship

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Toyota Australia supports a wide range of Australian activities through its community sponsorship and promotions program. These include the Australian Football League, where it has been the premier partner since 2004, AFLW, as well as Cricket Australia, the Australian Paralympic Committee, cycling, triathlon, surfing and snow sports. It is also a key partner of the Tamworth Country Music Festival, in addition to being the major sponsor of Planet Ark's National Tree Day.[44]

References

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  1. ^ "Toyota Office Locations". Australia: Toyota. Retrieved 17 October 2016.
  2. ^ "Our History – Shaping a bigger future". Theiss. Archived from the original on 23 January 2019.
  3. ^ "New Thiess Toyota link". The Canberra Times. 6 May 1971. p. 33 – via Trove.
  4. ^ "Men in Transport", Australian Transport, July 1976, p. 19
  5. ^ a b "Motorweek: Toyota and Datsun to build Australian cars". Motor: 53. 30 December 1972.
  6. ^ "Thiess to sell its interest in Thiess Toyota", The Canberra Times, 30 January 1980, p. 27 – via Trove
  7. ^ "Toyota acquires distributor company", Truck & Bus Transportation, June 1980, p. 130
  8. ^ Gover, Paul (2 June 1981). "Suspension tune". The Canberra Times. ACT. p. 10. Retrieved 7 December 2024 – via Trove.
  9. ^ a b Brooks, Glenn (23 August 2012). "Australia: Toyota exports cross the million mark". Just Auto. Verdict Media Limited. Archived from the original on 13 June 2023.
  10. ^ Arvin Hickman (19 July 2023). "Forty years and still feeling it: How Toyota's longest running ad changed the category – and made Ford and Holden eat dust". Mi3. Retrieved 7 December 2024.
  11. ^ "Toyota wins subsidy for Altona-built hybrid". The Sydney Morning Herald. 10 June 2008.
  12. ^ Hawthorne, Mark (10 February 2014). "Toyota to exit Australia, 30,000 jobs could go". The Sydney Morning Herald. Retrieved 19 February 2014.
  13. ^ Dunckley, Mathew (10 February 2014). "Toyota confirms exit from Australian manufacturing in 2017". Port Macquarie News. Portnews.com.au. Retrieved 10 February 2014.
  14. ^ a b "Toyota Australia Announces Future Plan for Local Manufacturing" (Press release). Australia: Toyota. 10 February 2014. Archived from the original on 22 February 2014. Retrieved 10 February 2014.
  15. ^ "Toyota Australia announces its future plans" (Press release). Australia: Toyota. 3 December 2014. Archived from the original on 24 March 2016. Retrieved 18 March 2016.
  16. ^ “Toyota Operations Manufacturing” toyota.com.au. Retrieved 10 February 2011
  17. ^ Danny, Morgan (17 April 2012). "Toyota sacks hundreds in Altona clean-out". Australia: ABC News. Retrieved 18 April 2012.
  18. ^ "Toyota workers out of jobs as car manufacturer closes Altona plant". Australia: ABC News. 3 October 2017. Retrieved 9 October 2017.
  19. ^ "Toyota's Altona Site to Be Home to Victoria's First Hydrogen Refuelling Station". Toyota (Press release). 19 March 2019. Retrieved 12 April 2021.
  20. ^ a b c "Melbourne's first hydrogen refuelling station takes shape". ARENAWIRE. Australian Renewable Energy Agency. 2 November 2020. Retrieved 7 January 2021.
  21. ^ a b c "2021 Toyota Hydrogen Centre". Toyota Australia – PressRoom (Press release). 29 March 2021. Retrieved 12 April 2021.
  22. ^ a b c d e "2021 Toyota Mirai". Toyota PressRoom (Press release). 13 April 2021. Retrieved 14 April 2021.
  23. ^ "Toyota Celebrates Earth Day and Reiterates Importance of Taking Care of Our Planet". Toyota (Press release). 21 April 2020. Retrieved 12 April 2021.
  24. ^ "Toyota Australia Hydrogen Mirai FCEV Loan Program Extends as Interest in Zero Emissions Vehicles Grows". Toyota PressRoom (Press release). 24 June 2019. Retrieved 14 April 2021.
  25. ^ "2016 Toyota Mirai Press Kit". Toyota PressRoom (Press release). 28 November 2016. Retrieved 14 April 2021.
  26. ^ "VFACTS: 2003 a sales record smasher". GoAuto. 8 January 2004. Archived from the original on 30 January 2017. Retrieved 18 September 2016.
  27. ^ "VFACTS 2004: Toyota triumphs again". GoAuto. 7 January 2005. Archived from the original on 28 June 2017. Retrieved 18 September 2016.
  28. ^ Mathioudakis, Bryon (5 January 2006). "VFACTS 2005: Small conquers all". GoAuto. Archived from the original on 2 September 2013. Retrieved 18 September 2016.
  29. ^ Sinclair, Mike (4 January 2007). "Second strongest on record. Toyota takes triple crown". Motoring. Retrieved 18 September 2016.
  30. ^ O'Brien, Tim (6 January 2010). "VFACTS: New Vehicle Sales Results For 2009 – A Market Distorted?". The Motor Report. Retrieved 18 September 2016.
  31. ^ "Top Selling Cars of 2011". Fleetcare. 11 September 2012. Retrieved 16 September 2016.
  32. ^ Blackburn, Richard (4 January 2013). "4WDs lead car sales to record highs". The Sydney Morning Herald. Retrieved 16 September 2016.
  33. ^ "Toyota Corolla, Australia's top selling car in record 2013 market". 6 January 2014. Retrieved 16 September 2016.
  34. ^ Costello, Mike (6 January 2015). "2014 car sales: winners and losers". CarAdvice. Retrieved 16 September 2016.
  35. ^ Charlwood, Sam (6 January 2016). "Best selling vehicle of 2015 revealed". Drive. Retrieved 16 September 2016.
  36. ^ Terlato, Peter (6 January 2017). "Best selling cars of 2016". Finder.com.au. Retrieved 31 January 2017.
  37. ^ Costello, Mike (4 January 2018). "VFACTS: Industry claims annual record for 2017". Drive.com.au. Retrieved 7 April 2024.
  38. ^ Costello, Mike (4 January 2019). "VFACTS: 2018 new car sales results". drive.com.au. Retrieved 7 April 2024.
  39. ^ Costello, Mike (6 January 2020). "VFACTS: 2019 annual sales wrap". drive.com.au. Retrieved 7 April 2024.
  40. ^ About Toyota 86 Racing Series
  41. ^ "Our Location". Toyota Technical Center Australia. Retrieved 18 July 2011.
  42. ^ "What we do @ TTC-AU". Toyota Technical Center Australia. Retrieved 18 July 2011.
  43. ^ Newton, Bruce (1 August 2016). "Toyota closes R&D centre". Motoring. Australia. Retrieved 10 September 2018.
  44. ^ "Planet Ark". National Tree Day. Planet Ark.
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