Trashy Lingerie

Trashy Lingerie
Trashy Lingerie store on La Cienega Boulevard in Los Angeles, California
Address402 N La Cienega Boulevard, Los Angeles, CA 90048
LocationLos Angeles, United States
OwnerMitch Shrier
Opened1973
Website
Trashy Lingerie

Trashy Lingerie is a custom-made lingerie apparel store based in Los Angeles known for its unique designs and its association with Hollywood celebrities.[1] It is well-known for requiring an annual $2 USD membership fee to shop in the store.[2]

History

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Trashy Lingerie was founded in 1973 by a local shoe designer, Mitch Shrier, and his wife, Tracy. The store was named after a slingback shoe called the "Trashy", and although the company initially specialized in footwear[citation needed], by the late 1970s, there was a demand from clientele to provide accompanying hosiery.[3] The Shriers entered the lingerie business by hand-dying stockings in bright colors[citation needed] and by 1979, the store exclusively specialized in selling lingerie.[3] The company went on to develop a full line of lingerie, offering of over 8,000 products consisting of lingerie, costumes, and bathing suits.[citation needed]

Trashy Lingerie went online in 1998.[4] Trashy Lingerie and its sister companies, Trashy.com and Trashy Girls are owned and operated by Mitch Shrier, Randy Shrier, and Mary Loomis-Shrier respectively.[2]

Media

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The company's designs can be seen in over 500 films, television shows, commercials, concert tours, music videos and magazine features.[5][6][7][8][9]

Madonna wore a custom-made, fitted black bustier with golden tassels from Trashy Lingerie while performing "Open Your Heart" during her Who's That Girl world tour in 1987. The bustier was sold at auction for $72,000 in 2011.[3]

The exterior of the store was featured in The Go-Go's music video for "Our Lips Are Sealed".[citation needed] Gene Simmons selected it as the shooting location for his interviews in the documentary film The Decline of Western Civilization Part II: The Metal Years.[citation needed]

Madonna wearing a Trashy Lingerie bustier on the Who's That Girl Tour

The glamour and erotic photographer Ken Marcus featured Trashy Lingerie's designs in many of his centerfold shoots for Playboy and Penthouse magazines. The shop has also been featured several times in the hit show The Girls Next Door where Hugh Hefner's then girlfriends bought their costumes for numerous Playboy Mansion parties.[citation needed]

Media personality and retired decathlete Caitlyn Jenner wore a Trashy Lingerie corset on the June 2016 issue of Vanity Fair shot by Annie Liebowitz.[10] This was her first media appearance after her gender transition.[1]

References

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  1. ^ a b Segran, Elizabeth (2015-06-03). "Caitlyn Jenner's Satin Corset: Inside Trashy Lingerie, The Most-Ogled Brand Of The Moment". Fast Company. Retrieved 2022-09-27.
  2. ^ a b "Trashy Lingerie Designs A Niche In The Wholesale Market" (Press release). 1888 Press Release. January 17, 2008. Archived from the original on 2010-07-01.
  3. ^ a b c "Trashy Lingerie, a Hollywood Fixture, Has Been Quietly Dressing Stars For Years". Vogue. 2022-02-22. Retrieved 2022-09-27.
  4. ^ "Trashy Lingerie: 40 Years Making Specialty Lingerie in LA | California Apparel News". www.apparelnews.net. Retrieved 2022-09-27.
  5. ^ Parnes, Francine. "Rich and famous find trashy togs here". New Bedford Standard-Times. Associated Press. Retrieved 2023-04-08.
  6. ^ "The Real Housewives of Beverly Hills's Erika Jayne on Her Style Inspiration, Bella and Gigi Hadid, and Vintage Alexander McQueen". Vogue. 2017-02-22. Retrieved 2022-09-27.
  7. ^ Green, Amy. "HBO's 'Euphoria' captures the gen z experience through clothes". i-d.vice.com. Retrieved 2022-09-27.
  8. ^ "Madonna's Iconic Sale". British Vogue. 2011-10-26. Retrieved 2022-09-27.
  9. ^ "Paris Hilton Remembers Her Favorite Jeans of the Early Aughts". Vogue. 2016-05-13. Retrieved 2022-09-27.
  10. ^ "Guess who helped Caitlyn Jenner pick out clothes for her Vanity Fair shoot?". The Independent. 2015-06-02. Retrieved 2022-09-27.
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