Magenta Telekom

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T-Mobile Austria GmbH

Trade name	Magenta Telekom
Formerly	T-Mobile Austria
Company type	Subsidiary
Industry	Telecommunications
Predecessor	UPC Austria
Founded	1977; 47 years ago (1977) (as Telekabel Wien) 1996; 28 years ago (1996) (as max.mobil) 2002; 22 years ago (2002) (as T-Mobile Austria)
Headquarters	Vienna , Austria
Area served	Austria
Key people	Rodrigo Diehl (CEO)
Products	Mobile telephony Wireless broadband Internet CATV
Revenue	€1.39 billion (2022)[1]
Number of employees	2200 (2023)[1]
Parent	Deutsche Telekom
Website	magenta.at

T-Mobile Austria GmbH, trading as Magenta Telekom is the second largest mobile and fixed company in Austria. It is owned by Deutsche Telekom. In 2022 it had 5.2 million customers.^[2] Its CEO is Rodrigo Diehl since 1 October 2022.^[3]

The company was founded as max.mobil in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria. In 2019, there was a merger of the companies UPC Austria and T-Mobile Austria, resulting in Magenta Telekom.^[4]

In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company Western Wireless Corporation for 1.3 billion euros, and transformed it into its own lower-cost flanker brand.^[5] The tele.ring branding was discontinued on 23 March 2020.^[6]

In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as Telekabel Wien) from its parent company Liberty Global for 1.9 billion euros.^[7] The acquisition was approved by the European Commission on 10 July 2018.^[8]

The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.^[9]