Universe (platform)

Universe
Developer(s)NCSoft
Initial releaseJanuary 28, 2021; 3 years ago (2021-01-28)
PlatformiOS, Android
Available inKorean, English, Japanese
TypeEntertainment
Websiteuniverse-official.io

Universe (stylized as UNIVERSE; Korean: 유니버스; RR: Yunibeoseu) was a Korean mobile app and web platform created by the video game developer NCSoft and launched in January 2021.[1]

The global K-pop entertainment platform revealed all 38 participating artists individually from November 12, 2020, to August 29, 2022. The platform officially closed and its service was acquired SM Entertainment's Dear U bubble in January 2023, app users being transferred.[2][3]

Development

[edit]

Ahead of its launch day, Universe surpassed four million pre-registered users on both the App Store and Google Play.[4] As of January 2021, K-pop fans from 188 countries around the world including South Korea, the United States, Japan, Taiwan, Indonesia, and Brazil completed pre-registration with 80% of these users residing overseas.[5] Two months after its launch, Universe achieved more than five million global downloads with a total 692 exclusive contents released.[6] Four months after its launch, the K-pop entertainment platform surpassed ten million downloads.[7]

On January 20, 2021, NCSoft announced that it will offer original content through its upcoming platform UNIVERSE, which would be produced in partnership with NCSoft's new digital content wing, KLAP.[8]

Within ten months of its release, Universe surpassed 20 million downloads.[9] The proportion of overseas users increased to 89% while the total number of original content released rose to 5,122 with a cumulative view count of 21.46 million.[10] As of July 2022, after the Universe service completely reorganized, with a total of 6,288 original contents, the monthly revisit rate increased 10 times, the cumulative number of views reached 24 million, and the number of global downloads exceeded 24 million.[11]

Artists

[edit]

Current

[edit]

Former

[edit]

Universe Originals

[edit]

Series

[edit]
  • Kang Daniel – Agent Blackjack K (10 Episodes)[43]
  • Monsta X – Area 51: The Code (10 Episodes)[44]
  • Iz*One – Fantastic I*z: Hidden School (10 Episodes)[citation needed]

Radio

[edit]
  • Kang Daniel – Kang Daniel Film Festival (7.25 MHz)[45]
  • The Boyz – Star THE Bs D.D.D (12.06 MHz)[45]
  • Monsta X – Smart Ones (5.14 MHz)[45]
  • Park Jihoon – The Next Door (3.26 MHz)[45]
  • Astro – Hot Topics! (2.23 MHz)[45]
  • Iz*One – Oneiric Diary (10.29 MHz)[45]
  • Ateez – The Clues (10.24 MHz)[45]
  • (G)I-dle – Not That Close (5.02 MHz)[45]
  • WJSN – Universe War (2.25 MHz)[45]
  • AB6IX – Care to Join? (5.22 MHz)[45]
  • CIX – Seeds of Temptation (7.23 MHz)[45]
  • SF9 – Catch Up! (10.05 MHz)[45]

Universe Music

[edit]

All artists that have joined Universe will participate in its "Universe Music" series, with various content including music videos released each month.[a][46]

Date Artist Title Notes Ref
Jan 26, 2021 Iz*One "D-D-Dance" Prod. Full8loom [47][b]
Feb 9, 2021 Sumi Jo and Rain "Guardians" Universe theme song [48][c]
Mar 3, 2021 Park Ji-hoon feat. Lee Hi "Call U Up" Prod. Primary [49][b]
Apr 29, 2021 (G)I-dle "Last Dance" Prod. Groovy Room [50][c]
May 13, 2021 Kang Daniel feat. Loco "Outerspace" N/A [51][c]
May 24, 2021 AB6IX "Gemini" [52][c]
July 1, 2021 CIX "Tesseract" Prod. Hui, Minit [53][b]
July 11, 2021 The Boyz "Drink It" N/A [54][b]
July 26, 2021 Monsta X "Kiss or Death" [55][b]
Sep 2, 2021 Astro "Alive" [56][c]
Sep 23, 2021 WJSN "Let Me In" [57][b]
Oct 1, 2021 WEi "Starry Night" Prod. Dress [58][b]
Nov 11, 2021 Drippin "Vertigo" N/A [59][c]
Dec 23, 2021 Oh My Girl "Shark" [60][c]
Dec 30, 2021 SF9 "Savior" [61][d]
Jan 31, 2022 Ateez "Don't Stop" [62]
Mar 10, 2022 Kwon Eun-bi "Esper" [63]
Apr 14, 2022 Ha Sung-woon "La La Pop!" [64]
Apr 29, 2022 Kang Daniel "Ready to Ride" [65]
May 31, 2022 Cravity "Vivid" [66]
Jun 17, 2022 The Boyz "Sweet" [67]
July 7, 2022 Monsta X "If with U" [68]
July 21, 2022 Astro "U&Iverse" [69]
Aug 11, 2022 Jo Yu-ri "Maybe" [70]
Aug 19, 2022 Wonho "Don't hesitate" [71]
Sep 23, 2022 Kep1er "Sugar Rush" [72]
Oct 27, 2022 Viviz "Rum Pum Pum" [73]

Concerts

[edit]
Date Title Venue Performing Artist(s) Attendance Ref.
February 14, 2021 UNI-KON Online
  • AB6IX
  • Astro
  • Ateez
  • CIX
  • Cravity
  • (G)I-dle
  • Iz*One
  • Kang Daniel
  • Monsta X
  • Oh My Girl
  • Park Jihoon
  • The Boyz
  • WEi
  • WJSN
 2,600,000 [74]
July 2, 2022 SK Olympic Handball Gymnasium and online
  • Astro
  • Ghost9
  • Ive
  • Park Ji-hoon
  • The Boyz
  • WEi
  • Weki Meki
  • WJSN
  • Wonho
  • Younite
 3,800,000 [75][76]
July 3, 2022
  • Ateez
  • CIX
  • Cravity
  • Drippin
  • EPEX
  • Jo Yu-ri
  • Kep1er
  • Lightsum
  • SF9
  • Yena

Fan meetings

[edit]

Universe Fan Event

[edit]
Date Title Performing Artist(s) Ref.
July 23, 2022 Black Gambler Kang Daniel [77]
August 19, 2022 Happy Yerin Day Yerin [78]
November 18, 2022 Sunset Beach Kep1er [citation needed]

Universe Fan Party

[edit]
Date Title Venue Performing Artist(s) Ref.
February 28, 2021 Iz*one Online Fan Party Online Iz*One [79]
April 17, 2021 CIX: Blooming Day CIX [80]
May 16, 2021 Dear My D Kang Daniel [81]
June 6, 2021 Sunday Cravity Cravity [82]
July 24, 2021 (cancelled)[e] Monsta Castle Monsta X [84]
November 7, 2021 Welcome to WJSN House YES24 Live Hall WJSN [85]
February 11, 2022 Oh My Princess Diary Oh My Girl [86]
May 7, 2022 Dream Driver Nodeul Live House Drippin [87]
May 8, 2022 Eunbi's Secret Store Kwon Eun-bi
May 21, 2022 School Fest. in Neverland YES24 Live Hall (G)I-dle [88]

Notes

[edit]
  1. ^ The full music videos were exclusively released on the Universe app, excluding the one for the platform's theme song Guardians (Universe), which is also accessible on Warner Music Korea's YouTube channel. Starting with "Shark", the music videos are now released on YouTube a few days after their release on the app. Music videos for past Universe Music songs are now also available on the YouTube channels of Universe, Warner Music Korea, 1theK (Kakao Entertainment), and Sony Music Korea.
  2. ^ a b c d e f g Distribution: Kakao Entertainment
  3. ^ a b c d e f g Distribution: Warner Music Korea
  4. ^ Distribution: Sony Music Korea
  5. ^ Indefinite postponement due to COVID-19.[83]

References

[edit]
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  58. ^ Ha, Kyung-heon (September 25, 2021). 유니버스 뮤직, 위아이X드레스 조합으로 또 한 번 '굿 컬래버'. Sports Khan (in Korean). Archived from the original on September 25, 2021. Retrieved September 25, 2021.
  59. ^ Kyung, Ji-min (November 11, 2021). 드리핀, 오늘(11일) 유니버스 신곡 'VERTIGO' 발매..늑대인간 변신. OSEN (in Korean). Archived from the original on April 18, 2022. Retrieved November 11, 2021 – via Naver.
  60. ^ Kim, Hee-seo (December 23, 2021). 오마이걸X유니버스, 오늘(23일) 신곡 'Shark' 발매…후렴구 중독성. Celuv Media (in Korean). Archived from the original on February 9, 2023. Retrieved December 23, 2021.
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  64. ^ Jeong, Hee-yeon (April 4, 2022). 하성운 신곡 'LA LA POP!' 14일 발매 [공식]. Sports Dong-A (in Korean). Archived from the original on April 4, 2022. Retrieved April 4, 2022 – via Naver.
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  66. ^ Kim, Hye-jeong (May 26, 2022). 크래비티, 31일 신곡 '비비드' 발매[공식]. Sports Khan (in Korean). Archived from the original on May 26, 2022. Retrieved May 26, 2022 – via Daum.
  67. ^ Lee, Seung-hoon (June 7, 2022). 더보이즈, 유니버스 'Sweet’로 전하는 치명적 반전 매력..스케줄러→커버 이미지 공개. OSEN (in Korean). Archived from the original on June 7, 2022. Retrieved June 7, 2022 – via Naver.
  68. ^ Kim, Hyun-sook (July 1, 2022). 몬스타엑스, 7일 '이프 위드 유' 발매…유니버스와 협업. Newsis (in Korean). Archived from the original on July 1, 2022. Retrieved July 1, 2022 – via Naver.
  69. ^ Lee, Seul-gi (July 15, 2022). 아스트로, 팬들 향한 로맨틱 고백송 'U&Iverse' 발매한다. Newsen (in Korean). Archived from the original on July 15, 2022. Retrieved July 15, 2022 – via Naver.
  70. ^ Kim, Do-gon (August 5, 2022). 조유리, 숲속의 요정. Sports Trends (in Korean). Archived from the original on August 13, 2022. Retrieved August 12, 2022 – via Naver.
  71. ^ Ha, Kyung-heon (August 13, 2022). 원호, 19일 신곡 '돈트 헤지테이트' 발매 [Wonho releases new song 'Don't hesitate' on the 19th]. Sports Kyunghyang (in Korean). Archived from the original on August 14, 2022. Retrieved August 13, 2022 – via Naver.
  72. ^ Kim, Han-gil (September 20, 2022). 케플러 신곡 'Sugar Rush', 스윗 비주얼→강한 중독성 [Kepler's new song 'Sugar Rush', sweet visual → strong addiction]. TV Daily (in Korean). Archived from the original on November 16, 2022. Retrieved November 16, 2022.
  73. ^ Kwak, Hyun-soo (October 27, 2022). 비비지, 유니버스 신곡 'Rum Pum Pum' 오늘(27일) 오후 6시 발매 [Viviz, Universe's new song 'Rum Pum Pum' released today (27th) at 6pm]. YTN (in Korean). Archived from the original on November 16, 2022. Retrieved November 16, 2022.
  74. ^ Jeong, Byeong-geun (February 15, 2021). 유니버스 '온라인 콘서트', 164개국 260만 명 관람 성황. The Fact (in Korean). Archived from the original on April 22, 2021. Retrieved February 15, 2021 – via Naver.
  75. ^ Jeong, Ha-eun (June 22, 2022). 유니버스 '온라인 콘서트', 164개국 260만 명 관람 성황 [The Boyz → Ive Cosmic Girls 'Unicorn', all seats sold out in 10 minutes]. Sports Seoul (in Korean). Retrieved November 16, 2022.
  76. ^ Lee, Bok-hyun (July 4, 2022). 유니버스 '온라인 콘서트', 164개국 260만 명 관람 성황 [Universe, K-Pop Festival 2022 UNI-KON Ends… 3.8 million people from 200 countries joined together]. NSP Communications (in Korean). Archived from the original on November 16, 2022. Retrieved November 16, 2022.
  77. ^ Lee, Mi-young (July 12, 2022). 유니버스, 강다니엘∙조유리 온‧오프라인 팬행사 개최 [Universe, Daniel Kang and Yu-ri Jo hold online and offline fan events]. JoyNews24 (in Korean). Archived from the original on November 16, 2022. Retrieved November 16, 2022.
  78. ^ Kwak, Hyun-soo (August 5, 2022). 유니버스, 예린 팬 사인회 '해피 예린 데이' 19일 개최 (공식) [Universe, Yerin fan signing event 'Happy Yerin Day' held on the 19th (official)]. YTN (in Korean). Archived from the original on November 16, 2022. Retrieved November 16, 2022.
  79. ^ Park, Dong-jae (March 2, 2021). '유니버스' IZ*ONE(아이즈원), 온라인 팬파티 성료.."랜선 소통 행복" ['Universe' IZ*ONE, successful online fan party... "Happiness with LAN communication"]. Breaknews (in Korean). Archived from the original on December 25, 2022. Retrieved June 7, 2022.
  80. ^ Jeong, Hye-yeon (March 30, 2021). CIX, 팬파티 '블루밍 데이' 개최.."온·오프라인 동시 진행" [CIX, fan party 'Blooming Day' held..."Online and offline simultaneous"]. Herald Pop (in Korean). Archived from the original on June 7, 2022. Retrieved June 7, 2022.
  81. ^ Kim, Myung-mi (April 29, 2021). 강다니엘, 5월16일 온-오프라인 팬파티 개최(공식입장) [Kang Daniel held an online and offline fan party on May 16 (official position)]. Newsen (in Korean). Archived from the original on June 7, 2022. Retrieved June 7, 2022.
  82. ^ Lee, Mi-young (May 17, 2021). 크래비티, 유니버스 손잡고 팬미팅 연다…온∙오프라인 생중계 [CRAVITY, UNIVERSE hand in hand to hold a fan meeting... On/Offline Live Broadcast]. JoyNews24 (in Korean). Archived from the original on June 7, 2022. Retrieved June 7, 2022.
  83. ^ UNIVERSE_OFFICIAL [@into_universe] (July 8, 2021). "안내" (Tweet). Retrieved June 7, 2022 – via Twitter.
  84. ^ Kim, Hye-jeong (July 5, 2021). 몬스타엑스·아스트로, 24·25일 ‘몬베베’·‘아로하’ 특급 만남 [Monsta X, Astro, 'Monbebe' and 'Aroha' special meeting on the 24th and 25th]. Sports Khan (in Korean). Archived from the original on October 9, 2022. Retrieved June 7, 2022.
  85. ^ Kim, Ji-hye (June 18, 2021). 우주소녀, 오프라인으로 팬들 만난다..팬파티 'Welcome to 우소家' [Cosmic Girls Meets Fans Offline.. Fan Party 'Welcome to Uso Family' Hosted [Official]]. Herald Pop (in Korean). Archived from the original on October 9, 2022. Retrieved June 7, 2022.
  86. ^ Lee, Woong-hee (February 12, 2022). 유니버스, 오마이걸 팬파티 'Oh My Princess Diary' 성료! 팬파티로 특급 소통 [Universe, Oh My Girl fan party 'Oh My Princess Diary' has been completed! Express communication with a fan party]. Sports Seoul (in Korean). Archived from the original on June 7, 2022. Retrieved June 7, 2022.
  87. ^ Yoo, Byung-cheol (April 22, 2022). 유니버스, '권은비'+'드리핀' 팬파티 개최…글로벌 팬과 특별한 만남 예고 [Universe, 'Kwon Eunbi' + 'Drippin' fan party held... Announcement of special meeting with global fans]. Korea Economic Daily (in Korean). Archived from the original on October 9, 2022. Retrieved June 7, 2022.
  88. ^ Yoo, Byung-cheol (May 6, 2022). 유니버스, 고스트나인→(여자)아이들 팬행사 개최…글로벌 팬心 정조준 [Universe, Ghost Nine → (G)I-DLE fan event held... Aim for the global fan heart]. Korea Economic Daily (in Korean). Archived from the original on June 7, 2022. Retrieved June 7, 2022.
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