WYRB

WYRB
Broadcast areaRockfordDeKalb
Frequency106.3 MHz (HD Radio)
BrandingPower 106.3 FM
Programming
FormatRhythmic contemporary
SubchannelsHD2: Urban adult contemporary (WSRB simulcast)
HD3: Urban contemporary gospel (WYCA simulcast)
AffiliationsPremiere Networks
Ownership
Owner
History
First air date
2001 (2001)
Former call signs
  • WOXM (1995–2001)
  • WSQR-FM (2001)
  • WYCH (2001–2003)
Call sign meaning
"Your R&B" (previous format)
Technical information[1]
Licensing authority
FCC
Facility ID21202
ClassA
ERP3,800 watts
HAAT126 meters (413 ft)
Links
Public license information
Webcastlive.mystreamplayer.com/WYRB
WebsiteListen live

WYRB (106.3 FM), known locally as Power 106 is a rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting. WYRB broadcasts in HD.[2]

History

[edit]

Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an urban adult contemporary format. However, realizing that there was a hole for a rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a rhythmic top 40. According to sales manager DiAnna Cantele Mazzola, "They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market," and added "Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot."[3]

References

[edit]
  1. ^ "Facility Technical Data for WYRB". Licensing and Management System. Federal Communications Commission.
  2. ^ "HD Radio Station Guide for Rockford, IL". Archived from the original on March 4, 2016. Retrieved September 11, 2023.
  3. ^ "Power 106.3 brings more hits, hip-hop to local radio" from Rockford Register Star (June 8, 2010)
[edit]

42°04′26″N 88°49′23″W / 42.074°N 88.823°W / 42.074; -88.823