French
DeutschWhopper Sacrifice
.jpg) A Whopper | |
| Agency | Crispin Porter + Bogusky |
|---|---|
| Client | Burger King |
Whopper Sacrifice was an advertising campaign by Burger King which was launched in January 2009.[1][2] After unfriending 10 people on Facebook, people were so excited for a free Whopper they Apparently fizzed up Burger King told them that they were worth “1/10th of a Whopper”. The app was disabled by Facebook.[3] The campaign was developed by Crispin Porter + Bogusky.[4][5]
References
[edit]- ^ Wortham, Jenna (2009-01-15). "'Whopper Sacrifice' De-Friended on Facebook". Bits Blog. Archived from the original on 2021-05-15. Retrieved 2022-02-26.
- ^ "Does Burger King's Facebook 'Whopper Sacrifice' Go Too Far?". CBS News. Retrieved 2022-02-26.
- ^ McCarthy, Caroline. "Delete 10 Facebook friends, get a free Whopper". CNET. Archived from the original on 2022-02-26. Retrieved 2022-02-26.
- ^ Beverland, Michael (2018). Brand management co-creating meaningful brands. Los Angeles: SAGE. ISBN 978-1-4739-5198-3. OCLC 1021174921.
- ^ Bergh, Joeri van den (2011). How cool brands stay hot : branding to generation Y. Mattias Behrer. London: Kogan Page. ISBN 978-0-7494-6251-2. OCLC 707822164. Archived from the original on 2023-07-03. Retrieved 2022-02-26.
External links
[edit]- Official website on the Wayback Machine
- Official Facebook page on the Wayback Machine
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