蕭嬋 - 维基百科,自由的百科全书
蕭嬋(Hsiao Chan),最高學歷為英國劍橋大學博士,現任國立交通大學管理科學系副教授[1]。
創辦" Heart CreAction心創願 "網站[2],旨在以教學、演講與創作為主,宣揚其理念 " 創造心中願景,讓公司永續發展,為世界創造價值 "。
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HC 心創願 YouTube頻道連結: (點擊前往頁面)
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學歷
[编辑]授課領域
[编辑]- 願景領導(Visionary Leadership)
- 策略領導(Strategic Leadership)
- 自我領導(Self-Leadership)
- 網路未來趨勢與商業模式(Internet Trends and Business Model)
- 網路社群經營策略(Strategic management of Virtual Community)
- 經營管理-創業與興業家精神(Entrepreneurs and Entrepreneurship)
- 創業與創新實作專案(Foundations of Management and Entrepreneurship)
- 經營講座(Lectures on Business)
- 管理學(Management)
資料來源[4]
研究專長
[编辑]- 願景領導(Visionary Leadership)
- 策略領導(Strategic Leadership)
- 自我領導(Self-Leadership)
- 領導研究(Leadership)
- 創業創新(Entrepreneurship and Innovation)
- 策略管理(Strategic Management)
- 網路創業創新(Internet Entrepreneurship and Innovation)
- 服務品牌與服務創新(Service Brnad and Service Innovation)
- 網路社群經營策略(Strategic management of Virtual Community)
資料來源[4]
榮譽
[编辑]Cambridge BGS Research Award, 2008
Cambridge Overseas Trust Scholarship., 2005, 2007
Taiwan Governmental Scholarship., 2004, 2005
Warwick International Taiwan PG Scholarship., 2004
Chevening Scholarship, British Trade Culture Office., 2002
期刊論文
[编辑]- 資料來源[4]
研討會論文
[编辑]- 資料來源[4]
個人研究
[编辑]標題 | 年份 |
Chan Hsiao. 'How to transform the service brand value into customer's brand experience? A cross-level analysis on systematic service marketing', National Science Council, Taiwan | 2013 |
Chan Hsiao. 'How does a latecomer multinational enterprise enter the global market successfully? A comparative case study from an international strategic entrepreneurship approach', National Science Council, Taiwan | 2012 |
Chan Hsiao. 'The changing role of R&D units in the host country: a comparative study of Taiwanese and Multinational companies' experience in China and in Taiwan', National Science Council, Taiwan | 2010 |
Chan Hsiao. et al. 'The Innovation Strategy of Samsung and its implications to Taiwanese Industrial Development', Economic Research Report for the Ministry of Economic Affairs, Chung –Hua Institute for Economic Research, Taipei, Taiwan. | 2010 |
Chan Hsiao, Yi-Chun Yang. 'The service brand research', Commerce Development Research Institute, Taipei, Taiwan | 2009 |
Chan Hsiao and Yi-Chun Yang et al. 'The strategy of enhancing the service quality', Commerce Development Research Institute, Taipei, Taiwan | 2009 |
- 資料來源[4]