CosMc's

"CosMc" redirects here. For the character, see McDonaldland § Characters.

CosMc's
Company typeSubsidiary
IndustryFast-food restaurant
FoundedDecember 7, 2023; 12 months ago (2023-12-07)
Bolingbrook, Illinois, U.S.[1]
HeadquartersChicago, Illinois, U.S.
Number of locations
7[2]
Area served
Illinois, Texas
Key people
Chris Kempczinski (CEO)
Products
  • iced tea
  • lemonade
  • coffee
  • frappé coffee
  • slushes
  • sandwiches
  • baked goods
  • ice cream
  • soda
ParentMcDonald's
Websitecosmcs.com

CosMc's[a] is an American concept fast food restaurant, a spin-off of McDonald's.[4] It launched on December 7, 2023, with a drive-thru only location in the Chicago suburb of Bolingbrook, Illinois, with nine total locations planned to open in Texas in 2024.[2] The CosMc's Brand includes McCafe products sold at each location, some of which also available at McDonalds locations, alongside exclusive drinks and food.

History

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Background

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The name CosMc originated as a McDonaldland character, appearing in McDonald's advertisements from 1986 to 1992.[5] It is an extraterrestrial who "craves McDonald's food."[4][6] In the 1990s, McDonald's tried to expand its business by buying Donatos Pizza, Boston Market and Chipotle Mexican Grill, but within a decade they had sold off their stakes.[7]

In 2023, McDonald's started focusing more on its classic mascots and the Grimace Birthday Meal became a viral Internet phenomenon.[4][7] The specialty coffee-selling business has been growing, which McDonald's CEO Chris Kempczinski describes as an "attractive and fast growing category". CNN described CosMc's as McDonald's "answer to Starbucks."[8]

Launch

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The chain was announced in July 2023.[7] The first CosMc's store opened on December 7, 2023 in the village of Bolingbrook, Illinois.[9] The opening day saw a large queue of customers in the drive-thru which is the only way to order through the restaurant.[9] CNN reported that the Bolingbrook location saw more than twice the number of visits for a typical McDonald's location, citing data from Placer.ai, with the customer base largely skewed to those aged 22-29.[10]

By 2024, McDonald's plans to have ten operational stores, including nine in Texas.[6] McDonald's CEO Chris Kempczinski said that the company would evaluate the ten stores over the following year, adding "Let's not get too excited."[11] In its first month, the store reportedly had twice the traffic of a regular McDonald's.[12]

Operations

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CosMc's is intended to sell afternoon snacks and hot and cold drinks, and has been seen as an attempt by McDonald's to enter the United States coffee market[13] and the growing market for drive-thru beverages.[11]

CosMc's outlets will have a smaller footprint than a regular McDonald's.[4] CosMc's will sell food "aimed at people with a very sweet tooth."[6] It will sell a range of products that are not sold at McDonald's, such as 10 new beverages.[14] It will also sell some foods available at McDonald's, such as the Egg McMuffin.[6] The first CosMc's shop has four drive thrus.[15]

Design

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CosMc's buildings are colored deep violet and have yellow graphics.[15]

Notes

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  1. ^ Pronounced "cosmics"[3]

References

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  1. ^ "McDonald's announces CosMc's spin-off restaurant opens this week in Bolingbrook, shares menu details". ABC 7 Chicago. December 6, 2023. Archived from the original on December 6, 2023. Retrieved December 7, 2023.
  2. ^ a b "Our Locations". CosMc's. December 6, 2024. Retrieved December 6, 2024.
  3. ^ Lai, Amanda (December 8, 2023). "First Look at CosMc's, the New Spinoff Concept from McDonald's". McMillanDoolittle. Archived from the original on December 9, 2023.
  4. ^ a b c d Lucas, Amelia (December 6, 2023). "McDonald's to open first CosMc's spinoff restaurant this week". CNBC. Archived from the original on December 7, 2023. Retrieved December 7, 2023.
  5. ^ "New McDonald's concept coming to Chicago suburb of Bolingbrook". CBS Chicago. November 30, 2023. Archived from the original on December 20, 2023. Retrieved December 7, 2023.
  6. ^ a b c d "McDonald's unveils US CosMc's trial and global expansion". December 7, 2023. Archived from the original on December 7, 2023. Retrieved December 7, 2023.
  7. ^ a b c Lucas, Amelia (July 27, 2023). "McDonald's is creating a spinoff restaurant brand called CosMc's". CNBC. Archived from the original on December 6, 2023. Retrieved December 7, 2023.
  8. ^ Wiener-Bronner, Danielle (December 6, 2023). "McDonald's unveils CosMc's, its answer to Starbucks". CNN Business. Archived from the original on December 7, 2023. Retrieved December 7, 2023.
  9. ^ a b "Customers line up for hours at drive-thru for new CosMc's". CBS Chicago. December 7, 2023. Archived from the original on December 20, 2023. Retrieved December 9, 2023.
  10. ^ Bhatnagar, Parija (January 24, 2024). "CosMc's first location had twice as much traffic last month than a typical McDonald's | CNN Business". CNN. Retrieved January 24, 2024.
  11. ^ a b Maze, Jonathan (December 6, 2023). "Check out McDonald's new concept, CosMc's". Restaurant Business. Archived from the original on December 20, 2023. Retrieved December 7, 2023.
  12. ^ Bhatnagar, Parija (January 24, 2024). "CosMc's first location had twice as much traffic last month than a typical McDonald's | CNN Business". CNN. Retrieved February 2, 2024.
  13. ^ "McDonald's unveils US CosMc's trial and global expansion". BBC News. December 7, 2023. Archived from the original on December 7, 2023. Retrieved December 7, 2023.
  14. ^ "CosMc's: McDonald's finally reveals menu, details about spinoff restaurant". TODAY.com. December 6, 2023. Archived from the original on December 7, 2023. Retrieved December 7, 2023.
  15. ^ a b "McDonald's spinoff CosMc pops up in Midwest". FOXBusiness. December 5, 2023. Archived from the original on December 6, 2023. Retrieved December 7, 2023.
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