Quarter Pounder

Quarter Pounder
A Quarter Pounder with cheese
Nutritional value per 1 burger (220 g)
Energy530 kcal (2,200 kJ)
39 g (13%)
Sugars10 g
Dietary fiber2 g (10%)
28 g (43%)
Saturated13 g (66%)
Trans1.5 g
31 g
Vitamins and minerals
VitaminsQuantity
%DV†
Vitamin A1090 IU
Vitamin C
2%
2 mg
MineralsQuantity
%DV†
Calcium
15%
190 mg
Iron
25%
4.5 mg
Sodium
48%
1100 mg
Other constituentsQuantity
Energy w/o cheese420 kcal (1,800 kJ)
Energy from fat250 kcal (1,000 kJ)
Cholesterol100 mg (34%)
May vary outside U.S. market
†Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2]
Source: McDonalds

The Quarter Pounder is a hamburger sold by international fast food chain McDonald's, so named for containing a patty with a precooked weight of four ounces (113.4 g), or one quarter of a pound. It was introduced in 1971. In 2013, the Quarter Pounder was expanded to represent a whole line of hamburgers that replaced the company's discontinued Angus hamburger (which was discontinued due to the price of Angus beef at the time). In 2015, McDonald's increased the precooked weight to 4.25 oz (120 g).[3]

History

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The Quarter Pounder was created by Al Bernardin, a franchise owner and former McDonald's Vice President of product development, in Fremont, California, in 1971.[4] Bernardin had moved to Fremont in 1970 after purchasing two company-owned McDonald's restaurants.[4]

Bernardin began experimenting with new menu items for his McDonald's franchises.[4] In 1971, Bernardin introduced the first Quarter Pounders at his McDonald's in Fremont using the slogan, "Today Fremont, tomorrow the world."[4] The Quarter Pounder became such a success, it was added to the national American menu in 1973.[5][6] Since May 2018, McDonald's is using fresh beef with no preservatives added for their Quarter Pounders at their continental U.S. locations.[7] On October 1, 2018, McDonald's announced that it would remove all artificial preservatives, flavors, and coloring from the Quarter Pounders.[8] In late October 2024, the onions were removed from the Quarter Pounders due to the E. Coli outbreak.[9]

Japan

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In November 2008, McDonald's Japan (which until then had never offered the Quarter Pounder as a regular item) converted two Tokyo restaurants into "Quarter Pounder"–branded restaurants which only sold Quarter Pounder meals. These promotional branches closed on November 27, 2008, coinciding with the re-introduction of the Quarter Pounder at regular McDonald's branches throughout the Kantō (Tokyo) region from November 28.[10] The Quarter Pounder was launched at one McDonald's restaurant in the Kansai (Osaka) region on December 23, 2008.[11] It was later reported that 15,000 customers had visited the restaurant on the first day, generating a record 10.02 million yen in sales for a single restaurant in one day. However, it was also revealed that McDonald's had hired 1,000 "extras" to queue up on the first day. McDonald's Japan explained that the hirees were used for "product monitoring purposes".[12][13]

The Quarter Pounder was discontinued in Japan as of April 4, 2017. McDonald's Holdings Co. has to date given no official reason for the removal. It was replaced by a line of three "Gran" (グラン) burgers around the same date.[14]

Product description

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The burger comprises a beef patty weighing 120 g (4.2 oz) before cooking[15] and 3 oz (85 g) prepared, pickles, raw onion, ketchup, and mustard. In the United States, Portugal and South Africa there are three variations: the Quarter Pounder with cheese, Quarter Pounder with Cheese & Bacon and the Quarter Pounder Deluxe.

The nutritional content of the Quarter Pounder varies between countries and locations. For example, in Australia, which uses local beef for its McDonald's products, the average Quarter Pounder has 33.7 g of protein per serving, a higher value than that stated for the same burger in the United States.[16]

Product name

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In English-speaking countries the product retains the Quarter Pounder name despite metrication; in French-speaking Canada, it is known as Quart de livre. The term Quarterão com Queijo is used in metric Brazil, Cuarto de Libra con Queso in Spain and in Hispanic America, Quarter Pounder Cheese is used in Finland, and QP Cheese in Sweden. Some European countries, like Norway and the Netherlands simply refer to it as the Quarter Pounder. In Hong Kong, the Quarter Pounder is known as a "full three taels" (Chinese: 足三両) in Chinese because three taels is exactly equal in weight to a quarter pound, while the English name Quarter Pounder is retained. In Taiwan it is known as the "four-ounce beefburger" (Chinese: 四盎司牛肉堡). The Quarter Pounder is unavailable in mainland China. In Japan, the name was a katakana representation of "Quarter Pounder" (クォーターパウンダー Kwōtā Paundā).

In several countries that do not customarily use the pound as a unit of weight, the Quarter Pounder is sold under different names. In France, Belgium, Croatia and Cyprus it is called the Royal Cheese and includes cheese. In German-speaking Europe it is known as a Hamburger Royal; in Germany it includes lettuce and tomato and is branded Hamburger Royal TS (TS standing for Tomate und Salat, tomato and lettuce). In Russia and Ukraine, it was known as Royal Cheeseburger, and since 2016 in Russia it is called Grand Cheeseburger. In Poland it is called McRoyal.[17]

In some Middle-Eastern countries such as Saudi Arabia and United Arab Emirates, McDonald's offers both a Quarter Pounder and a McRoyale burger, the McRoyale having slightly different ingredients.

Other fractional-pound hamburgers

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A competing chain, A&W, attempted to introduce a similar, but larger burger in the 1980s which contained a one-third pound (151.2 g) beef patty rather than a one-quarter pound (113.4 g) patty, but it met with customer disinterest due to the perception that a patty which was a third of a pound was lighter and smaller than a quarter pound patty. This confusion stems from the fact that the denominator of the fraction 1⁄3 is smaller than the denominator for 1⁄4 (i.e., 3 < 4). The restaurant later jocularly introduced the 3⁄9 Pound Burger anew in 2021 amid Internet folklore relaying the story.[18][19]

Cultural reference

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  • In the 1994 American film Pulp Fiction, the story opens with two hitmen, Jules and Vincent, having a playful conversation about the cultural differences in Europe, including the fact of how the name of the sandwich was nonsensical in France with the metric system being standard measurement. Instead, according to Vincent, the item is called a "Royale with Cheese" (in fact, the item in France is called a Royal Cheese).[20]

See also

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References

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  1. ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on March 27, 2024. Retrieved March 28, 2024.
  2. ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on May 9, 2024. Retrieved June 21, 2024.
  3. ^ Little, Katie (June 26, 2015). "McDonald's Quarter Pounder is getting bigger (really!)". CNBC. Archived from the original on October 22, 2015. Retrieved October 26, 2015.
  4. ^ a b c d Artz, Matthew (December 31, 2009). "Fremont's 'hamburger king' dead at 81". Oakland Tribune. Archived from the original on January 28, 2010. Retrieved January 12, 2010.
  5. ^ "McDonald's introduces the...Quarter Pounder". Reading Eagle. (Pennsylvania). (advertisement). March 5, 1972. p. 32. Archived from the original on March 9, 2022. Retrieved February 9, 2021.
  6. ^ McDonald's corporate history, archived from the original on October 29, 2020, retrieved April 16, 2018
  7. ^ Meyersohn, Nathaniel (March 6, 2018). "McDonald's is putting fresh beef in the Quarter Pounder". CNN Money. Archived from the original on May 14, 2018. Retrieved May 13, 2018.
  8. ^ "Artificial Ingredients Have Been Removed From McDonald's Classic Burgers". Mentalfloss.com. October 1, 2018. Archived from the original on October 25, 2018. Retrieved October 25, 2018.
  9. ^ "E. coli Outbreak Linked to Onions Served at McDonald's". Centers for Disease Control and Prevention. October 30, 2024. Retrieved November 7, 2024.
  10. ^ "Kitajima gets his hands on Quarter Pounder" (27 November 2008) Archived March 3, 2016, at the Wayback Machine. Retrieved on November 30, 2008.
  11. ^ "Hundreds line up for an hour at Osaka McDonald's for Quarter Pounder debut" (24 December 2008) Archived March 3, 2016, at the Wayback Machine. Retrieved on December 26, 2008.
  12. ^ "McDonald's admits 1,000 people paid to join queue for Quarter Pounder debut in Osaka". December 26, 2008. Archived from the original on July 4, 2023. Retrieved September 5, 2016.
  13. ^ Sankei News: "マクドナルドがサクラで行列演出？　新商品先行販売で" (McDonald's used shills to queue for new product launch?)(25 December 2008) Archived December 30, 2008, at the Wayback Machine. Retrieved on December 26, 2008. (in Japanese)
  14. ^ "McDonald's Japan Replaces the Quarter Pounder With Three Delicious "Gran" Burgers - Geek.com". Geek.com. April 7, 2017. Archived from the original on October 25, 2018. Retrieved October 25, 2018.
  15. ^ "Food / Product Nutrition / Quarter Pounder with Cheese". McDonalds.com. McDonald's Corporation. Archived from the original on August 28, 2014. Retrieved September 17, 2015.
  16. ^ November 17, 2009, Nutrition Information[permanent dead link], McDonald's Australia
  17. ^ "NaTemat.pl article (in Polish)". Archived from the original on March 20, 2023. Retrieved March 20, 2023.
  18. ^ Shure, Marnie (October 25, 2021). "Our math skills are keeping us from bigger, juicier burgers". The Takeout. Archived from the original on December 16, 2022. Retrieved December 16, 2022.
  19. ^ "The Truth About A&W's Third-Pound Burger and the Major Math Mix-Up". A&W. Archived from the original on December 16, 2022. Retrieved December 16, 2022.
  20. ^ Glasby, Matt (January 26, 2019). "'They call it a Royale with cheese.' Best quotes from Pulp Fiction". South China Morning Post. Archived from the original on December 1, 2023. Retrieved March 13, 2024.
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