How Sweet

"How Sweet"
Single by NewJeans
from the album How Sweet
Language
  • English
  • Korean
B-side"Bubble Gum"
ReleasedMay 24, 2024 (2024-05-24)
Genre
Length3:39
LabelADOR
Composer(s)
Lyricist(s)
  • Gigi
  • Sarah Aarons
  • Elvira Anderfjärd
  • Oscar Scheller
  • Stella Bennett
  • Tove Burman
  • Danielle
Producer(s)250
NewJeans singles chronology
"ETA"
(2023) 		"How Sweet"
(2024) 		"Supernatural"
(2024)
Music video
"How Sweet" on YouTube

"How Sweet" is a song by the South Korean girl group NewJeans from their second single album of the same name. It was released by ADOR on May 24, 2024, along with the B-side track "Bubble Gum". NewJeans began promoting the single in April 2024, through the release of the music video for "Bubble Gum" on YouTube, featuring the Japanese version of the track in advertisements and television programs in Japan, and appearing on music shows and variety shows in South Korea. The single album debuted at number one in South Korea.

Background and composition

[edit]

NewJeans debuted in 2022 under ADOR, a subsidiary label of Hybe Corporation, and their 2023 EP Get Up was the group's first entry and first number-one on the US Billboard 200.[1] Selling over two million copies,[2] Get Up established NewJeans as one of the most prominent international music acts of the year.[1][3] Several publications named it among the best music releases of the year.[3] In April 2024, a dispute between Hybe and ADOR's CEO Min Hee-jin over Min's authority within the label became widely publicized.[4][5] Amid the controversy, NewJeans released their subsequent single, "How Sweet", which had been announced prior.[4]

According to ADOR's press release, "How Sweet" is a Miami bass song.[6] NME wrote that the track "sees NewJeans playing with Miami bass". They continue to reimagine Y2K sounds, transforming them into their own "enchanting spells."[4] Nylon opined that the production "gives off zingy electroclash".[7] Billboard described it as electropop.[8] Lyrically, the group, known for their "witty approach" to relationships, stays true to form with "How Sweet," delivering yet another track focused on self-love.[4]

Release and promotion

[edit]

On March 27, 2024, ADOR announced that NewJeans would host a fan meeting in Japan and release two double singles in 2024: "How Sweet" and "Bubble Gum" on May 24 and "Supernatural" and "Right Now" on June 21.[9] ADOR stated that NewJeans would be making their debut in the Japanese music market with the release of "Supernatural", their first song in Japanese, while they would focus on promoting "How Sweet" and "Bubble Gum" in South Korea.[9] In conjuction with the singles' announcement, ADOR stated that NewJeans would release an album in the second half of 2024 and embark on a worldwide tour in 2025.[9] The press release caused Hybe Corporation's daily market capitalization to increase by nearly ₩1 trillion.[10] In April 2024, ADOR announced that member Hyein would not participate in promotional activities to recover from an injury.[11]

The CD single became available for pre-order on April 26, 2024, in two physical formats: a vinyl LP-sized version and a Weverse-exclusive version. Additional items available with the CD include a book containing interviews with the members, a photo book, stickers, posters, photo cards, and post cards.[12] In May 2024, NewJeans began making appearances on South Korean music shows, including Music Bank, and variety shows, including 2 Days & 1 Night and Park Myung-soo's web show on YouTube.[13][14] NewJeans performed at the K-Wave Concert Inkigayo on June 2, 2024.[15] The single album debuted at the number one spot in South Korea.[16]

Reception

[edit]

NME's Tássia Assis, praises the group's continuation of their signature style, blending Y2K influences with fresh elements. Assis suggests that tne song feels like a safe, even lukewarm, addition to their discography. While the song is enjoyable and fit well with their previous work, the release lacks the innovation and impact of their past singles like "Hype Boy" or "Ditto."[4] Jeff Benjamin included it in his list of "the 20 best K-pop songs of 2024 so far." He praised the track as a refreshing breakup anthem with a breezy, summery feel, highlighting the group's harmonies and how the song becomes more infectious with each listen.[17]

Accolades

[edit]
Music program awards for "How Sweet"
Program Date Ref.
Show Champion May 29, 2024 [18]
Music Bank May 31, 2024 [19]
Show! Music Core June 8, 2024 [20]
June 15, 2024 [21]
June 22, 2024 [22]

Track listing

[edit]

All tracks are arranged by 250.

"How Sweet" track listing
No.TitleLyricsMusicLength
1."How Sweet"
  • 250
  • Aarons
  • Anderfjärd
  • Scheller
  • Bennett
  • Burman
3:39
2."Bubble Gum"
  • 250
  • Bell
  • Simmons
3:20
3."How Sweet" (Instrumental) 
  • 250
  • Aarons
  • Anderfjärd
  • Scheller
  • Bennett
  • Burman
3:39
4."Bubble Gum" (Instrumental) 
  • 250
  • Bell
  • Simmons
3:20
Total length:13:58

Charts

[edit]

Certifications

[edit]
Certifications for How Sweet
Region Certification Certified units/sales
South Korea (KMCA)[49] 3× Platinum 750,000^
South Korea (KMCA)[50]
Weverse Albums version 		Platinum 250,000^

^ Shipments figures based on certification alone.

Release history

[edit]
Release history and formats for "How Sweet"
Region Date Format Label Ref.
Various May 24, 2024
ADOR [9]
South Korea CD
United States
[51]

References

[edit]
  1. ^ a b "Billboard's Greatest Pop Stars of 2023: Introduction & Honorable Mentions (Staff List)". Billboard. December 8, 2023. Archived from the original on December 13, 2023. Retrieved December 13, 2023.
  2. ^ Yoon, So-yeon (January 14, 2024). "K-pop 2024: A forecast for this year's top Korean acts". Korea JoongAng Daily. Archived from the original on March 26, 2024. Retrieved March 28, 2024.
  3. ^ a b Herman, Tamar (January 9, 2024). "NewJeans in 2023: a look back at their year of dominance". NME. Archived from the original on January 30, 2024. Retrieved January 11, 2024.
  4. ^ a b c d e Assis, Tássia (May 29, 2024). "Amid tumultuous times, NewJeans opt for what's tried-and-true on 'How Sweet'". NME. Retrieved June 11, 2024.
  5. ^ Zhan, Jennifer (June 1, 2024). "Um, Is NewJeans Okay?". Vulture. Retrieved June 12, 2024.
  6. ^ Kim, Ji-hye (May 21, 2024). 뉴진스 표 힙합은 어떨까… ‘하우 스위트’ 24일 발매 [How about New Jeans table hip-hop... 'How Sweet' will be released on the 24th]. Ilgan Sports (in Korean). Archived from the original on May 21, 2024. Retrieved May 21, 2024.
  7. ^ Wang, Steffanee (May 30, 2024). "NewJeans' 'How Sweet' Should Rule This Summer—And It Still Can". Nylon. Retrieved June 11, 2024.
  8. ^ Brandle, Lars (May 24, 2024). "NewJeans Double Drop With 'How Sweet' and 'Bubble Gum': Stream". Billboard. Retrieved June 7, 2024.
  9. ^ a b c d Lim, Se-jung (March 28, 2024). 뉴진스 5월 24일 컴백, 6월 일본 데뷔 [New Jeans May 24 comeback, June debut in Japan]. Kookmin Ilbo (in Korean). Archived from the original on March 27, 2024. Retrieved March 28, 2024.
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  11. ^ Kim, Ju-yeon (April 11, 2024). "NewJeans' Hyein temporarily suspends activities due to injury". Korea JoongAng Daily. Archived from the original on May 13, 2024. Retrieved May 17, 2024.
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