PRTV Prime Media

Not to be confused with RPTV (TV channel).
Prime TV
(PRTV Prime Media)
TypeFree-to-air digital television channel
CountryPhilippines
Broadcast areaNationwide
AffiliatesABS-CBN News
BEAM TV
Programming
Language(s)Filipino
Picture format1080i HDTV
(downscaled to 16:9 480i for the SDTV feed)
Ownership
OwnerPrime Media Holdings
ParentPhilippine Collective Media Corporation
Sister channelsTeleRadyo Serbisyo
PRTV (Tacloban)
History
LaunchedMay 27, 2024; 8 months ago (2024-05-27) (test broadcast)
July 15, 2024; 6 months ago (2024-07-15) (official launch)
ReplacedPIE Channel (BEAM TV channel space)

PRTV Prime Media, also known as Prime TV, is a Philippine free-to-air digital television channel owned by Prime Media Holdings thru Philippine Collective Media Corporation. It serves as the national extension of PCMC's PRTV brand, which is currently used on its regional television station in Tacloban.

History

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Prior to the launch, PCMC has been planning to launch of a national TV channel after its Congressional franchise was amended in 2020 to expand its coverage into nationwide broadcast.[1] PCMC became an indirect subsidiary of Prime Media Holdings (PRIM) after the two firms signed a sharing deal through backdoor listing.[2][3]

PCMC/Prime Media has been collaborating with ABS-CBN Corporation through a joint-venture to operate Radyo 630 and TeleRadyo Serbisyo. Aside from ABS-CBN, Prime Media has also been discussing collaborations with other content providers, including TV5 owner, MediaQuest Holdings.[4]

On May 27, 2024, PCMC/Prime Media launched Prime TV and began its test broadcast on BEAM TV's digital subchannel broadcast featuring TeleRadyo Serbisyo programming and a simulcast of ABS-CBN News' TV Patrol.[5]

On October 28, 2024, Prime TV was rebranded as PRTV Prime Media.

Programming

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News

Availability

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Main article: Broadcast Enterprises and Affiliated Media § Stations

PRTV Prime Media is seen via BEAM TV's digital terrestrial UHF channel 31 in Mega Manila, Cebu, Zamboanga and Davao, UHF channel 26 in Baguio and Iloilo, UHF channel 36 in Batangas and UHF channel 51 in General Santos and can also seen via Sky Cable channel 21 in Metro Manila.

References

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  1. ^ Rivas, Ralf (August 9, 2021). "Tacloban-based broadcast company pitching to air ABS-CBN shows". Rappler. Retrieved August 9, 2021.
  2. ^ "Prime Media, PCMC sign pact for broadcasting entry". Manila Standard. May 27, 2021.
  3. ^ Cabuag, VG (May 26, 2021). "Prime Media inks deal with broadcast firm". BusinessMirror.
  4. ^ "Media alliance in the works: MVP says Mediaquest "quite keen" on collab with Romualdez's Prime Media". Bilyonaryo. April 29, 2024. Retrieved May 29, 2024.
  5. ^ De Castro Jr., Isagani (June 5, 2024). "Speaker Romualdez expands media business, launches digital TV channel". Rappler. Retrieved June 5, 2024.
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